Police Crime Commissioner David Lloyd plans to raise funds through sponsorship

4:40pm Monday 18th February 2013 in News Photograph of the Author By Ben Endley, Senior reporter

Police Commissioner plans to raise funds through sponsorship Police Commissioner plans to raise funds through sponsorship

Police cars, uniforms and equipment could carry sponsors’ logos to raise money for the force under a plan unveiled by Police Crime Commissioner David Lloyd.

The idea for businesses to advertise through the force and even have products officially endorsed by Hertfordshire Constabulary was first proposed in Mr Lloyd’s Police and Crime Plan.

In the plan, Mr Lloyd writes: "The strong commercial brands based in, or operating within Hertfordshire may see business sense in collaborating with me on a range of direct sponsorship and corporate responsibility ventures.

"This could include sponsorship of elements of my DriveSafe initiative or sponsoring traffic calming measures outside our schools.

"Finding new and innovative ways of securing funding will ensure that the people of Hertfordshire can continue to enjoy exceptional policing as well as low taxes.

"I will establish a commercial unit to assess properly and implement a range of proposals to partner better with business."

Speaking to the Watford Observer Mr Lloyd expanded on the idea and said he would welcome contact from businesses interested in sponsoring the force through direct advertising.

He said: "From a business point of view anything is possible.

"Clearly I wouldn’t want it to be the case that you couldn’t identify police officers from the uniform they are wearing, but for example if a local company wants to sponsor stab vests then we would listen to that.

"If someone wanted to put branding on our police vehicles then let’s talk about it. I’m not going to say a definite no because I am open to that sort of idea."

However Mr Lloyd rules out any renaming of the force, saying the name Hertfordshire Constabulary was not for sale.

The idea was tentatively welcomed by Neal Alston, chairman of the Hertfordshire Police Federation who stressed any advertisement must not compromise police independence.

He said: "We have had sponsorship of vehicles for a long time, some neighbourhood cars we have had provided by local companies so it’s not a completely new idea.

"Our concern as always is independence in policing, we would want very clear agreements that sponsors won’t be treated any differently.

"If someone wants to provide equipment then that’s great but we wouldn’t want our officers looking like they are wearing football shirts.

"I think the solution is probably more complex than that but the big thing for us is independence of policing."

Comments(43)

TRT says...
4:57pm Mon 18 Feb 13

This road hump brought to you by Flahive Braickworks, Watford?

No thanks. It's bad enough that they're selling advertising space on roundabouts, let alone putting the police force into the pockets of business. Mr Lloyd... what's your address? I'll gladly buy you a copy of Robocop and post it to you so you can see what happens when you let Omni Consumer Products run the police.

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MarsLander says...
5:16pm Mon 18 Feb 13

Awful!

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Wacko Jacko says...
5:40pm Mon 18 Feb 13

Police sponsored by G4S - you know it makes sense

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OAC Bailiff says...
5:45pm Mon 18 Feb 13

no comment

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Reader (R) says...
5:46pm Mon 18 Feb 13

This bloke looks like a spiv and acts like a cowboy!

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phil mitchel says...
6:00pm Mon 18 Feb 13

Breathalisers sponsored by Listerine Mouth Wash, Trunchions sponsored by Elastoplast. It must be true it's too stupid to make up.

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crazyfrog says...
6:10pm Mon 18 Feb 13

The police uniform gives the wearer an appearance of authority to plaster private company logo's all over the uniform and equipment dilutes that an could undermine police authority and impartiality, imagine you had a crash with a pizza delivery car for instance and there is a dispute as to who was at fault then the police turn up with the pizza company's logo plastered all over them what would you think?

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OAC Bailiff says...
6:18pm Mon 18 Feb 13

il have a meatfeast please

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MarsLander says...
6:43pm Mon 18 Feb 13

By all means sponsor the police, and have you company name on a subtle plaque at the police station, but for goodness sake don't sell police uniforms to the highest bidder! It diminishes the authority of the police and that is a dangerous thing. Talking of dangerous things, this PCC seems to be a right liability! I wholeheartedly admit I was wrong in voting for him.

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highhigh says...
7:12pm Mon 18 Feb 13

This guy David Lloyd seems a little wild! To be honest i dont agree with the police endorsing anything other than the law. Is it me or is there just one thing after the other at the moment.

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wheelsonfire says...
7:38pm Mon 18 Feb 13

Unbeleivable!! The man is an idiot!

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Nascot says...
9:25pm Mon 18 Feb 13

Beyond belief. I would suggest that whomever it was who dreamt up this Police Crime Commissioner fiasco be publicly humiliated

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LSC says...
9:32pm Mon 18 Feb 13

Seems straightforward enough to me. You can bank at Tesco (thought they aren't really a bank and know nothing about it), you can insure with Tesco (thought they aren't, and do not own, an insurance company, so basically know nothing about it), you can get your mobile phone through Tesco (I have yet to see a Tesco tower)...

So why not the police? Tesco Value coppers. If they solve a crime, you get value points on your card.

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TRT says...
9:41pm Mon 18 Feb 13

LSC wrote:
Seems straightforward enough to me. You can bank at Tesco (thought they aren't really a bank and know nothing about it), you can insure with Tesco (thought they aren't, and do not own, an insurance company, so basically know nothing about it), you can get your mobile phone through Tesco (I have yet to see a Tesco tower)...

So why not the police? Tesco Value coppers. If they solve a crime, you get value points on your card.
I don't hold out much hope for the mounted division...

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drunkenduck says...
10:45pm Mon 18 Feb 13

He gets a wage package of £90,000 and he comes up with "stupid" ideas, what's next. About to go under the knife and the doctor tries to sell you life insurance before hand.

If the police, other emergency services and many other public services have to advertise businesses on the vehicles etc. Then what's the point of paying tax?

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John Dowdle says...
4:02am Tue 19 Feb 13

After his "Nazi" deputy fiasco, you would have thought this idiot would have kept his head down and laid low for a while but - oh no! - now he comes up with this ridiculous idea.
Why stop at logos? If they are a bit quiet, why not get the police officers to home-deliver pizzas or whatever other product is being sponsored?
Perhaps they could call round and clear our drains if they are having a quiet morning and are sponsored by an appropriate company?
Perhaps the police band could be made to participate at the latest opening of any new Pound Store?
What kind of message does this send to serving police officers? Contempt?
If it is OK for the police commissioner to take money on the side, will this lead to police officers considering other means of enhancing their own incomes? Have we not had enough of corrupt officials taking money from the media and others in this country?
Have the lessons of the News of the World been forgotten so soon?
Are we really stuck with this buffoon for the next 4 or 5 years or is there some way we can start a petition to get rid of him? I am sure everyone would love to know the answer ?

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OAC Bailiff says...
7:20am Tue 19 Feb 13

they shouldnt need sponsors no cuts for police ambulance fire service what is this country coming to as i said by the end of 20 13 this country will be well and truly finished

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Razor Sharp says...
8:00am Tue 19 Feb 13

Discrete sponsorship might be barely acceptable, but logos of sponsors makes a farce of the police force.

I can see it now ...... The mounted police, sponsored by Tesco (subtle reference to horse meat) and the riot police sponsored by Injury Lawyers 4 U.

Perhaps the Robocop scenario will come to fruition in the not too distant future.

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stuegs says...
8:27am Tue 19 Feb 13

You lot havnt got a clue. The government have cut/frozen any budget increases. The police force cannot run like it has been anymore. Two choices; cut policeman, equipment and services or think of a way to raise funds. It appears that you lot would complain about either of these outcomes.

You neef to start bein realistic and understand that the goverment is tryin to systematically dismantle all these public services. So we either lose them or think if new ways to raise cash. Which is best: no policeman or a policeman sponsored by whoever?,

Any other ideas how to raise serious money to fund these dwindling public services??

Get your heads out the sand and realise what the Tories are doin to this country, rather than blame a two bit police commissioner.

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OAC Bailiff says...
9:03am Tue 19 Feb 13

the man wants slinging out full stop

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TRT says...
9:27am Tue 19 Feb 13

The Tories put that two bit PCC in place. Was that to save money? One way or another, through sponsorship leading to increased prices or increased taxes, the public are going to pay. I'd prefer a clear and fully accountable audit trail. It gets taken out of the tax I pay and used to pay for the police, no hidden route reliant on the goodwill of a person or company.

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stuegs says...
9:36am Tue 19 Feb 13

TRT what you are saying is exactly right, but government at any level will never be transparant. My point is we vent our frustrations at the wrong people. The PCC is a puppet and a punch bag designed to deflect the attentions away from the government. A Steve McClaren figure! His job is damage limitation. The Tories will gradually destroy everything good about this country, starting with the public services.

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MarsLander says...
9:59am Tue 19 Feb 13

John Dowdle wrote:
After his "Nazi" deputy fiasco, you would have thought this idiot would have kept his head down and laid low for a while but - oh no! - now he comes up with this ridiculous idea.
Why stop at logos? If they are a bit quiet, why not get the police officers to home-deliver pizzas or whatever other product is being sponsored?
Perhaps they could call round and clear our drains if they are having a quiet morning and are sponsored by an appropriate company?
Perhaps the police band could be made to participate at the latest opening of any new Pound Store?
What kind of message does this send to serving police officers? Contempt?
If it is OK for the police commissioner to take money on the side, will this lead to police officers considering other means of enhancing their own incomes? Have we not had enough of corrupt officials taking money from the media and others in this country?
Have the lessons of the News of the World been forgotten so soon?
Are we really stuck with this buffoon for the next 4 or 5 years or is there some way we can start a petition to get rid of him? I am sure everyone would love to know the answer ?
I'm sure there are more people who would like to remove him than would like him to stay. I suspect he has lost the support of many who voted for him in the first place, and there weren't that many of them to start with.

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MarsLander says...
10:04am Tue 19 Feb 13

stuegs wrote:
You lot havnt got a clue. The government have cut/frozen any budget increases. The police force cannot run like it has been anymore. Two choices; cut policeman, equipment and services or think of a way to raise funds. It appears that you lot would complain about either of these outcomes.

You neef to start bein realistic and understand that the goverment is tryin to systematically dismantle all these public services. So we either lose them or think if new ways to raise cash. Which is best: no policeman or a policeman sponsored by whoever?,

Any other ideas how to raise serious money to fund these dwindling public services??

Get your heads out the sand and realise what the Tories are doin to this country, rather than blame a two bit police commissioner.
Hard to believe you are right, particularly when the PCC refused a rise in the council tax that could have been awarded to the police. He has refused money that would have been available to him.

As for a conservative government wanting to do away with the police force...even Cameron is not that stupid!

Where do you get your information from? Sources?

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MarsLander says...
10:08am Tue 19 Feb 13

stuegs wrote:
TRT what you are saying is exactly right, but government at any level will never be transparant. My point is we vent our frustrations at the wrong people. The PCC is a puppet and a punch bag designed to deflect the attentions away from the government. A Steve McClaren figure! His job is damage limitation. The Tories will gradually destroy everything good about this country, starting with the public services.
That's a bit unfair on Labour and the Libdems who would also take this country on a downward spiral, possibly even faster.

The only difference between the three is the speed at which they destroy this country and to be honest I find it hard to tell which party is which anymore now the conservatives are conservative in name only.

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stuegs says...
10:16am Tue 19 Feb 13

Marslander are you serious!! Very naive and gullible, im guessing you voted Tory.

The Toried made a pledge that there would not be a rise in council tax yet, so his refusal was merely a PR stunt.

Of course Cameron is '...that stupid'. He thinks that police, fire, etc can run the same level of service for alot less money. He believes that services already running on empty can still meet their requirements, set by law, if he cuts their budgets by huge amounts. Look whats happening to the fire service in London. They are closing stations and cutting firemen but still saying that it wont effect the level of fire cover!

Its not about '...my sources' as you put it. Its happening right in front if our eyes. Wake up

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MarsLander says...
10:29am Tue 19 Feb 13

stuegs wrote:
Marslander are you serious!! Very naive and gullible, im guessing you voted Tory.

The Toried made a pledge that there would not be a rise in council tax yet, so his refusal was merely a PR stunt.

Of course Cameron is '...that stupid'. He thinks that police, fire, etc can run the same level of service for alot less money. He believes that services already running on empty can still meet their requirements, set by law, if he cuts their budgets by huge amounts. Look whats happening to the fire service in London. They are closing stations and cutting firemen but still saying that it wont effect the level of fire cover!

Its not about '...my sources' as you put it. Its happening right in front if our eyes. Wake up
Stuegs,

Read my other posts, I am neither naive, gullible nor a Tory supporter. I vote according to whichever party offers the best option at election time. I have in the past voted for all the major parties apart from BNP.

since the advent of fire-retardent foam in furniture the incidence of house fires has plummeted.

The simple fact is we don't need so many firemen and fire stations as we had before. The world has changed.

Having said that, I would rather we had too many than too few - always better to err on the safe side I say.

The point is, there are cuts to some areas that can be made completely painlessly, whilst other services need investment, either in monetary terms or management.

Too much chasing of targets ruins a service. Box tickers are happy if they have done an awful job so long as the box is ticked to say they met their target. This is perverse.

Anecdotal evidence would support that we need to look seriously at upping our three emergency services. Money is not always the answer, but it may be a big part of it. I would gladly support giving them the resources they need whilst cutting things they used to do that they no longer need to do.

I can't though believe your argument that any politician is stupid enough to want to dismantle the three emergency services. I've met some stupid politicians but none THAT stupid.

As for council taxes, Hemel has increased theirs. the PCC could have increased his had he wanted to.

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stuegs says...
10:59am Tue 19 Feb 13

Actually i think you will find that one of the main reasons house fires have dropped is because of education, ie fire service conducting community fire prevention, fitting free smoke alarms and other similar projects. The fire service still attends a huge amount of other incidents, fire is just a small part of it.

Im not saying the government are going to dismantle emergency services deliberately. I am saying that the huge cuts they are proposing will have the same effect. They are proposing these cuts under the pretence that the same level of public service will be provided, this is simply not true. Less police, more crime.

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LSC says...
12:22pm Tue 19 Feb 13

Money can be saved in the emergency services. Front line services are always threatened because certain people know that will rile the public.

I could save the police a fortune instantly. First, raise the retirement age; this saves on the pensions right away. Instead of retiring, those police too old for front line duty do the office work currently under discussion of being out-sourced. They are already trained.

Secondly, get the police policing. Those backroom staff can now get on with the mountains of paperwork. Stop front line officers sitting around ticking boxes and attending diversity awareness training courses. We wouldn't need so many front line police if the ones we have could get out the station every once in a while.

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LSC says...
12:24pm Tue 19 Feb 13

Oh, and thirdly, punish the criminals. ANY copper will tell you that it is the same addresses and the same faces day in and day out that they deal with.

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MarsLander says...
12:32pm Tue 19 Feb 13

This PCC was head of the police committee or something on the council. He of all people should have known what he was doing.

It's clear now that he really hasn't a clue. A more inept start to the job I cannot imagine.

It's time this PCC stood down and made way for someone else. I'll even apply for the job myself on the basis I don't know much about police work but I catch on fast and in any case I couldn't do a worse job.

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MarsLander says...
12:33pm Tue 19 Feb 13

I also care about the police force and criminal justice system doing a good job for the people.

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Focus-Focus says...
1:58pm Tue 19 Feb 13

This PCC was Chair of the old Hertfordshire Police Authority. He was deputy until the then chair Mr. Stuart Naglar stood aside in favour of Mr. Lloyd who then ran the Authority until it was disbanded in favour of the PCC office. I think Mr. Lloyd ran with his election ticket that he was the best qualified because of his chairmanship of the Police Authority. I'd like to say a big thankyou to both those voters that gave his win!

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Focus-Focus says...
2:01pm Tue 19 Feb 13

Sorry readers my previous should "gave him his win" in my last sentence.

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amershamhornet says...
2:41pm Tue 19 Feb 13

We are now paying the PCC £90,000 to come up with old ideas. Sponsorship of the police has been up and running for years. Amongst other things this has included the provision of cars for Safer Neighbourhood Teams. The first £90,000 could be saved by getting rid of the PCC. This would buy at least three new police cars per year.
I am sure that in the very near future in the Watford Observer you will see the PCC spend a great deal more money on research to come up with the same policing priorities that the police had in the first place.

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MarsLander says...
2:49pm Tue 19 Feb 13

If the PCC was the best qualified of the lot, it either shows that qualifications in this instance are meaningless, the other candidates were even worse, or both.

Either way, we've ended up with a right liability in office and we're stuck with him for 5 years assuming he doesn't come unstuck beforehand.

What a terrible result for the people and police in hertfordshire. I still support the idea of a PCC, it's just the candidates last time round were not up to the job, none of them.

Witha £5k entry fee, you were only ever going to get party stooges.

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Focus-Focus says...
3:16pm Tue 19 Feb 13

With the apathetic voter turn out of what 11%?

We only have ourselves to blame.......Democrac
y in action!

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TRT says...
3:23pm Tue 19 Feb 13

Focus-Focus wrote:
With the apathetic voter turn out of what 11%?

We only have ourselves to blame.......Democrac

y in action!
Trotting out the rhetoric of voter apathy, are we? If there had been an option to retain the status quo, I'd have been down the polling station like a shot. But that's not how we do elections in the UK. There is no "none of the above" option.

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MarsLander says...
3:26pm Tue 19 Feb 13

TRT wrote:
Focus-Focus wrote:
With the apathetic voter turn out of what 11%?

We only have ourselves to blame.......Democrac


y in action!
Trotting out the rhetoric of voter apathy, are we? If there had been an option to retain the status quo, I'd have been down the polling station like a shot. But that's not how we do elections in the UK. There is no "none of the above" option.
What a shame, it would be a very attractive option.

Liberals used to be "none of the above". Now they are one of the above and I believe that mantle has gone to UKIP. Let's hope they really are "none of the above"!

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Focus-Focus says...
3:42pm Tue 19 Feb 13

Bolted- Horse- Gate-Gone-After rearrange please. It will count as much as your non votes! Shame on all who do not exercise their democratic duty.

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TRT says...
3:52pm Tue 19 Feb 13

Focus-Focus wrote:
Bolted- Horse- Gate-Gone-After rearrange please. It will count as much as your non votes! Shame on all who do not exercise their democratic duty.
!!! Really? Then shame on the politicians who didn't ask us if we wanted this change in the first place!

I never thought I'd say this, but I'm seriously considering UKIP.

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Focus-Focus says...
4:02pm Tue 19 Feb 13

I concur.

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MarsLander says...
8:44am Wed 20 Feb 13

This PCC, with his stupid ideas, will make the police force a laughing stock.

He must be removed before he actually does something stupid rather than just talking about doing something stupid.

We made a mistake with Lloyd, let's hope we don't have to live with the legacy of that one mistake.

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