Shoppers are due to get their first glimpse of The Harlequin Shopping Centre’s impending rebrand to intu Watford this week.
New intu signs are set to be trialled on the mall’s entrance and also over the Kings Car Park over the coming days.
The move comes as part of a nation-wide rebranding exercise being taken by the shopping centre’s operator Intu, formerly Capital Shopping Centres.
Mike Stevens, general manager of The Harlequin, said: "Our signage trial will give us a chance to identify the best design, material and construction options before applying for permission to install permanent signs later in the year.
"Watford was the perfect choice given the high profile and visibility of the centre and the vision and ambition of the mayor, Dorothy Thornhill and Watford Borough Council to establish Watford as a leading regional shopping centre and leisure destination."
This week Intu also revealed more details about its plans for the Charter Place centre, which it is set to take over on a long lease and redevelop.
The company said that once it is finished Charter Place will be joined with The Harlequin under the single banner of intu Watford.
Intu said it intends to submit a planning application for the £80million development in the next few months.