Comment: TfL logic over station name fudge hard to fathom

So Transport for London listened – well, sort of listened – to the clamour in the town over the Vicarage Road station name.

The upshot is we have now been left with “Watford Vicarage Road” for the new Met Line station.

This contrivance is an unwieldy hybrid of the authority’s preferred “West Watford” choice and the “Vicarage Road” option, which attracted more than 2,000 signatures of support from people in the town.

The transport authority’s reason for resisting the latter option is it apparently does not like to name stations after road names anymore.

Presumably as it wants station names that are more recognisable to passengers across the tube network.

Although, personally, I am still at a loss to understand the logic behind its current fudge as TfL seem less concerned about applying this reasoning to the other new Croxley Rail Link station, which looks set to be christened “Cassiobridge”.

This name was suggested as by local historians as it harks back to the name of a farm that was originally in the area.

It is a nice touch that links the new station with the town’s past.

However it is hard to get away from the fact that the new name is hardly instantly recognisable as a place within Watford.

It is sort of half recognisable to people au fait with the town due to the “Cassio” part of the name and its proximity to Cassiobury Park.

But it will not be recognisable as a place in Watford to the vast majority of tube users outside the town – unlike Vicarage Road.

Still, TfL does apparently not feel the need to call it “Watford Cassiobridge”.

The whole affair looks suspiciously like a case of applying policy by numbers.

Watford the beachhead for alien hypermarket invasion?

A few months back I bemoaned what appeared at the time to be another arbitrary rejig at Tesco Extra, which left me as well as other customers struggling to locate basic groceries.

I have to admit I may have been a bit hasty to judge, as at it has now emerged that it was actually the beginning of a radical transformation.

Over the last month the capacious outlet has morphed from a lowly supermarket in a brand new hypermarket.

The retail giant has chosen Watford as its first store to be transformed into a more Asian-style “entertainment” based outlet as part of £1 billion efforts to halt falling customer numbers in the UK.

The result is the supermarket now has a high-end coffee shop, Giraffe restaurant, an artisan bakery, expanded clothes section, pharmacy and room for yoga crammed into it.

The idea is to turn it into more of attractive destination for families as opposed to just rows of aisles.

Such a huge investment and the new jobs it brings can only be positive development for the town.

Sadly, as someone who only goes to supermarkets out of the need to buy the sustenance to remain alive, much of this new experience was lost on me.

But the Tesco has certainly been much busier since its transformation.

It will be interesting to see if Watford is the beachhead for a successful invasion of this alien species of supermarket.

Comments (8)

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12:17pm Fri 23 Aug 13

Andrew1963 says...

Watford Vicarage Road - Not sure about that, I think i would prefer The Hornets
Watford Vicarage Road - Not sure about that, I think i would prefer The Hornets Andrew1963
  • Score: -1

12:17pm Fri 23 Aug 13

Andrew1963 says...

Watford Vicarage Road - Not sure about that, I think i would prefer The Hornets
Watford Vicarage Road - Not sure about that, I think i would prefer The Hornets Andrew1963
  • Score: -4

12:24pm Fri 23 Aug 13

shrodells67 says...

There is a small advantage, in that any visiting fans typing 'Watford' into rail journey planners, will now get the option of Vicarage Road alongside Junction, High street etc.
Just looking for a positive however small.
There is a small advantage, in that any visiting fans typing 'Watford' into rail journey planners, will now get the option of Vicarage Road alongside Junction, High street etc. Just looking for a positive however small. shrodells67
  • Score: 6

2:19pm Fri 23 Aug 13

TRT says...

shrodells67 wrote:
There is a small advantage, in that any visiting fans typing 'Watford' into rail journey planners, will now get the option of Vicarage Road alongside Junction, High street etc.
Just looking for a positive however small.
This is exactly why it should be called what has been selected. Not everyone's a football fan. And though Cassiobridge is a lovely name, it sucks as one for a transport feature; Croxley East or Watford West would have been far more in keeping with making journey planning easier. And will they rename Croxley Green Business Park to Cassiobridge Business Park? Doubt it, though they really should as it is nowhere near Croxley Green!
[quote][p][bold]shrodells67[/bold] wrote: There is a small advantage, in that any visiting fans typing 'Watford' into rail journey planners, will now get the option of Vicarage Road alongside Junction, High street etc. Just looking for a positive however small.[/p][/quote]This is exactly why it should be called what has been selected. Not everyone's a football fan. And though Cassiobridge is a lovely name, it sucks as one for a transport feature; Croxley East or Watford West would have been far more in keeping with making journey planning easier. And will they rename Croxley Green Business Park to Cassiobridge Business Park? Doubt it, though they really should as it is nowhere near Croxley Green! TRT
  • Score: 1

4:06pm Fri 23 Aug 13

Nick El Greco says...

isn't a Giraffe Restaurant a bit of a niche market?
isn't a Giraffe Restaurant a bit of a niche market? Nick El Greco
  • Score: 2

9:24pm Fri 23 Aug 13

WriteN0w says...

If it was 'Watford (Vicarage Road) or West Watford (for Vicarage Road, alight here for the Hospital and VR Stadium) then that is better than what it is set to be
If it was 'Watford (Vicarage Road) or West Watford (for Vicarage Road, alight here for the Hospital and VR Stadium) then that is better than what it is set to be WriteN0w
  • Score: 0

12:14am Sat 24 Aug 13

Tom Conniffe says...

Nonsense, Mr. Wright. I am not a local historian but a former resident of the area known as Cassio Bridge (or Cassiobridge) and have been writing letters and replying to consultations since 2010 proposing this name for the new station at Ascot Road. I dare say that I am not the only one and I think you are deliberately muddying the waters here. As I put in correspondence to TPTB when arguing the case for Cassiobridge, there are five Ascot Roads in Greater London, never mind the two in Watford. I counted over ten Vicarage Roads in Greater London and its immediate environs. Given that TfL have a regional mandate, who can blame them for wanting to be clear and unambiguous in their naming policy? Cassiobridge is unique in a way that plain old Vicarage Road is not, whatever the wider associations to football fans. TfL have got it right, no matter how ugly the name at first appears, but we'll all get used to it soon enough.
Nonsense, Mr. Wright. I am not a local historian but a former resident of the area known as Cassio Bridge (or Cassiobridge) and have been writing letters and replying to consultations since 2010 proposing this name for the new station at Ascot Road. I dare say that I am not the only one and I think you are deliberately muddying the waters here. As I put in correspondence to TPTB when arguing the case for Cassiobridge, there are five Ascot Roads in Greater London, never mind the two in Watford. I counted over ten Vicarage Roads in Greater London and its immediate environs. Given that TfL have a regional mandate, who can blame them for wanting to be clear and unambiguous in their naming policy? Cassiobridge is unique in a way that plain old Vicarage Road is not, whatever the wider associations to football fans. TfL have got it right, no matter how ugly the name at first appears, but we'll all get used to it soon enough. Tom Conniffe
  • Score: 2

5:11pm Sat 24 Aug 13

Keefer says...

When you think of the "This train will be calling at ..." announcements, it seems to make some sense to put Watford in front of Vicarage Rd, it's in keeping with both the High St & Junction stations, and falling within a 1 mile walk of the Town centre, it really should be called "Watford something".
When you think of the "This train will be calling at ..." announcements, it seems to make some sense to put Watford in front of Vicarage Rd, it's in keeping with both the High St & Junction stations, and falling within a 1 mile walk of the Town centre, it really should be called "Watford something". Keefer
  • Score: 1

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