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Bushey Meads School pupils put entrepreneurial skills into action in food chain Subway's challenge
Pupils from a Bushey school have been putting their business skills to the test by designing and marketing their own 'six-inch Sub' as part of a challenge set by fast food restaurant Subway.
Students from Bushey Meads School are in with a chance of scooping the top prize after spending the past few weeks working on entries for the competition, which could see their Sub sold in Subway stores across the Hertfordshire and win the team £1,000 worth of Amazon vouchers.
Two teams from the school, in Coldharbour Lane, have submitted entries and are hoping that theirs will be this year’s winning design.
Pupils were tasked with creating a marketing campaign and business plan based on the theme of 'heart felt subs'. The students were asked to consider their target market, competitors, pricing and promotional plans, encouraging research, collaboration and team building skills.
If the students designs are shortlisted they will be asked to present their ideas to a panel of experts in a Dragons' Den-style pitch later this year.
Subway brand entrepreneur Bob Moodliar, who will sit on the judging panel for the final pitches, said: "The Subway brand wanted to give local students a platform to spotlight their entrepreneurial skills and this challenge will help them do just that."
The six shortlisted schools will be announced on Friday, November 8.
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