Christmas shoppers forced to be more cash conscious

Watford Observer: Are you more cash conscious this Christmas? Are you more cash conscious this Christmas?

New research has revealed the nation will be forced to scale back on their Christmas grocery shopping for the second year in a row.

During the festive season, Britons struggle to juggle their regular essential bills with the expense of presents and everything else that comes along with Christmas.

In order to keep a lid on costs, Brits are being forced to trim back their grocery shopping bills.

This year we'll all be spending an average of £125 on yuletide food and drink – 15 per cent less than last year (£143) and under half the amount they were able to be spend in 2011 (£264), according to research from VoucherCodes.co.uk.

Shoppers in east anglia are cutting back the most, spending £25 less than the national average (£100) while those in the North East will be splashing out the most on festive treats with the average Christmas grocery price tag of £147; however, this is still almost 44 per cent or £120 less than the national average in 2011 (£264).

The 45-54 age group are the most extravagant shoppers with an average spend of £178 this year in comparison to the 18-24 age group spending close to 50 per cent less with an average spend of £98.

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