Watford based pub operator JD Wetherspoon will officially open the country's first motorway bar and restaurant at Beaconsfield services on the M40 on Tuesday.
The controversial plans for the first motorway pub in England received mixed reactions from residents but the ‘The Hope and Champion’ management team are excited to start serving customers.
Manager Steve Baldwin said: “Myself and my team are looking forward to welcoming customers into The Hope and Champion.”
The new establishment will be open from 4am until 1am seven days a week and the pub, which is split over two floors, is licensed to serve alcohol from 9am.
Mr Baldwin said: “The Extra Motorway Service Area, now including The Hope and Champion, primarily serves the Motorway users, but its facilities are also available to the surrounding community from the local road network.”
Despite the new establishment having a 24-hours license approved in June 2013 by the South Bucks District Council, concerns are being raised about drink driving.
Ed Morrow, campaigns officer for Brake, a national road safety charity, said: “The opening of a pub on a motorway is a serious concern, presenting a potentially deadly temptation to drivers.
“Drink driving remains one of the biggest killers on our road, causing devastation to families and communities every day.”
Despite concerns, JD Wetherspoon’s are keen to prove they are doing all they can to prevent drink driving.
They will include the national Drink Drive Awareness logos on its menus and remove all alcoholic promotional deals.
Brake campaigner, Mr Morrow added: “It is vitally important that messages about the dangers of drink driving are as strong and obvious as possible, so drivers know it’s not okay to stop off for a quick drink on their way home. Our advice is not to have a drop if you are driving.”
120 jobs have been created by the development of the £1.8million, outlet which is located adjacent to Junction 2 on the M40 motorway.