A Watford supermarket has appointed an in-store “strongperson” to help with this year’s Black Friday week.

Morrisons is predicting Black Friday week will be the “heaviest” shopping week this year and will have a dedicated “strongperson” – who bosses say will be the fittest person in store – to help shoppers lift heavy loads and carry heavy items to their car.

READ MORE: Six Black Friday deals in Watford not to be missed

Deals across the Ascot Road store, often on large packages and hefty items, are expected to increase the weight of shoppers’ bags “significantly”, bosses have said.

Once customers have paid for their shopping, those who need help carrying heavy or large items to their car should go to the store’s customer service desk, where a call will be made to the “strongperson” to come and help.