What’s in a name? Well in the case of the eponymous project to transform land around Watford General Hospital, quite a lot.

People quite rightly assume the Health Campus project must have something to do with healthcare – indeed it was initially sold to residents as a hospital renovation venture with some housing and associated amenities on the side.

READ MORE: Plans for first Health Campus homes officially submitted

The reality now is that the residential aspects of the scheme are progressing swiftly, as is the industrial “Trade City”, while no final plans for the hospital have even been decided yet, let alone set in motion.

With the announcement that the Health Campus rebranded as the serene-sounding “Riverwell Watford”, tangible traces of those past promises of a new and improved hospital are fast becoming diluted.

The hospital trust must act quickly or allow its plans be washed over by the Riverwell tide.