Two hair loss specialists from Croxley Green could be crowned the best businesswomen in the UK.

Katie and Billie Martell, from Bow Belles Hair and Wig Specialists, in New Road, have been shortlisted as finalists in two categories of the Best Business Women Awards - best business in retail or consumer, and best business working in health and wellness.

The ladies, who have a wealth of experience and knowledge in the hair loss field, provide a wig service which tailors advice, information and support to meet individual needs.

Katie and Billie, said they were “absolutely thrilled” that their business had reached the finals, adding: “We work hard to provide an outstanding service to whoever we meet and we are very proud of what we do.

“We change lives and already feel it a privilege to help those who need us in tough times, and we are able to help others grow in confidence and self-esteem. This is reward enough for what we do.

“However, to get into the BBWA finals is the icing on the cake as it reinforces and confirms to us that we are getting it right.”

Debbie Gilbert, organiser of the Best Business Women Awards, said ‘We were delighted with the number of entries this year, which came in from all over the UK.

“This is a tough competition judged by business experts - to be a finalist is a major achievement.

“Finalists have been selected for their business acumen, determination, creativity and tenacity.

“Over 80 per cent of start-ups fail in the first three years and all our finalists are all shining examples of being successful entrepreneurs who have proved their success to our judges.”

The winners will be announced at the gala final of The Best Business Women Awards, which will be held on Thursday, October 12, at Tewin Bury Farm, Welwyn.