It was announced today that World Heavyweight Champion boxer Anthony Joshua is the face of Westfield’s autumn/winter 2017 fashion campaign.

Taking inspiration from this season’s ready to wear catwalk looks of floral, blues and modern tailoring, Joshua wears a mix of high end and high street brands.

“Being the face of Westfield’s Autumn Winter fashion campaign is a really exciting new territory for me,” comments Anthony.

“Although I am used to being on the world’s boxing stage, seeing my first ever major fashion campaign for a global brand such as Westfield across London busses and billboards is something I would never have imagined growing up.

“Working with one of the best photographers in the fashion world for a brand that is very influential in this space was definitely an experience I enjoyed.”

The campaign was produced by acclaimed London fashion photographer Sharif Hamza, who has previously worked with Victoria Beckham and Lara Stone. The shoot was styled by Alexandra Carl, who has worked with a host of international fashion brands from Tom Ford, Topman and H&M. 

For more information about the campaign, visit uk.westfield.com.