Customers can play games while they shop at a supermarket this weekend to raise money for BBC’s Children in Need.

Beverley Ashdown, a “community champion” at the Asda, in St Albans Road, Watford, will host a fundraising event this Saturday (November 18) at 10:30am.

The theme of the activities will centre around BBC Children in Need and Asda’s new campaign The Power of Play, which “champions the importance of play in child development and aims to inspire new ideas for play using everyday household items – and a little imagination”.

Ms Ashdown explained: “We would like to encourage everyone in the local community to come along and join in the fun.

“This is Asda’s 17th year as proud supporters of BBC Children in Need and I’m delighted to host activity in Watford. We’ll have lots of different games for adults and kids to get involved in, including tombola, Pudsey colouring in activity sheets and childhood favourite – noughts and crosses – as well as prizes up for grabs.

“The community board in store will also have eight playcards, free to customers, which will show them how to create easy and fun games, to play with their children, from everyday items found in the supermarket.

“From making musical instruments and building dens to creating a farm scene and space station – we have it covered. Make sure you pop the date in the diary and come along to help a brilliant cause.”

BBC Children in Need’s chief executive, Simon Antrobus, said: “For some children, opportunities to play can be limited, and yet play is a fundamental building block in children’s development.

“Through the projects we fund, we’ve seen what a positive difference play makes to the lives of disadvantaged children and young people.

“Play can help children overcome challenges that they are facing, whilst also improving their confidence and self-esteem; increasing their physical activity; enabling them to build friendships; and helping them to develop social skills.”