Watford-based young entrepreneur Lorenzo Luiso has been nominated in two Hertfordshire Business Awards categories.

The 27-year-old, owner of Brick Digital, has been shortlisted for the Young Business Person Award and Digital Business of the Year Award.

Brick Digital is a specialist search marketing agency which builds businesses online. 

He started the company in his family home in North Watford but has since expanded and moved to Iveco House, Station Road. 

The company has generated more than £1.5 million since launching in 2018 as well as assisting the creation of more than 100 jobs. 

Lorenzo Luiso said: "I am so proud of what the team and I have achieved over the last five years, and it’s further validation that our ethos of wanting to drive sustainable growth for other SME’s like ours has been the right approach, and one we will continue to follow."

The awards, which are in their sixth year, highlight the work of local SME's (small and medium enterprises) who are responsible for innovation in multiple sectors.

Lorenzo added: "I have followed a family tradition of building a successful business in the Hertfordshire area.

"My grandad started Dwyer Hire on St Albans, expanding to four other branches in the area, and the Watford store has stayed in the family to this day.

"Continuing the tradition of bringing business and industry to Hertfordshire, and offering opportunities to local workers is a massive part of why I do what I do.”

He founded Brick Digital after starting an e-commerce brand in motorcycle clothing, enabling him to learn about what is happening to traditional businesses being overtaken by more tech-savvy digital competitors. 

Brick Digital has expanded internationally and have employed a network of freelancers across Europe, which is a big jump from starting in Lorenzo's family home five years ago. 

The SME Hertfordshire Business Awards ceremony will be held at Tewin Bury Farm in September. 

Awards are partnered and judged by some of the largest companies operating in the local area, including Jaguar, Land Rover, Wenzel's, West Herts College, The Grove and Heart radio.