Watford have extended their long-running partnership with Sega and Sports Interactive promoting Football Manager.

FM branding will continue to be seen throughout Vicarage Road, via LED and dugout sponsorship, and the game will also benefit from inclusion on all of the club’s interview backdrops and at the training ground.

Miles Jacobson, studio director of Sports Interactive, told the club website: “Whilst it’s true that as a Watford supporter, working with my home-town club is always great, the return of investment on a global basis is the most important thing and Watford continue to deliver great value through this partnership. 

"Their forward thinking when it comes to the supporters and the way the club is run both on the football and commercial sides is why we will hopefully be able to continue the relationship not just for this season, but for many years to come.”

Watford's commercial director Spencer Field said: "We are delighted to extend our long-term relationship with Sega and Sports Interactive. 

"It is particularly heartening that we continue to find new ways to innovate, and 2016/17 sees the launch of a number of initiatives for our staff and fans. The relationship enables us to produce compelling content while showcasing the depth and addictiveness of the world’s greatest sport management game." 

Watford’s scouts and coaches will have access to the FM database and will be able to utilise it to assess player information throughout the season.

Fans can buy copies of Football Manager 2017 from the Hornets Shop.