Virgin Media will subsidise Watford's trip to Hull City later this month as part of their Twenty's Plenty campaign.
Any Hornets fans making their way to the north east will have £10 of their £30 ticket price refunded by sending a copy of their ticket, along with a signed form, to the broadcaster after the game.
It is the second time Virgin have reduced Watford's ticket prices this season, following their opening-day draw at Southampton.
Brigitte Trafford of Virgin Media said: “We want to be part of a positive change for Premier League football fans across the country and are stepping up by subsidising away tickets to £20.
“Away fans are at the heart of the game and their tickets need to be affordable. Without them, the atmosphere in grounds is reduced and their teams don’t feel supported.”
Anyone with a ticket in the away end at Hull can download their form by visiting http://www.virginmedia.com/twentysplenty.
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