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12:10pm Monday 22nd December 2008
Logic dictates there must be more than one person with a good word to say about Mark Ashton’s reign as Watford’s chief executive, but I have yet to meet them.
When I canvassed my successors, Anthony Matthews and Kevin Affleck, they were unable to add greatly to the list apart from the club’s head of communications, Scott Field, and, briefly, Aidy Boothroyd, who subsequently fell out with Ashton.
So, for the moment I am left with former chairman Graham Simpson and, their nomination, Scott Field – the latter being one of the survivors of what seemed to be the revolving door at Vicarage Road – new employees arriving, only to go later, paid up and gagged by confidentiality agreements.
I can understand the frustration experienced by some fans who cannot understand why others are all but dancing in the street over the departures of Simpson and Ashton, for no one has produced a smoking gun.
No one has said it was Colonel Mustard with a knife in the library.
Even the outcome of the recent EGM leaves some still baffled.
Usually, when there is a vote of no confidence, a poll is called and those with the largest number of shares behind them win the day, no matter how cogent the arguments to the contrary.
The Russos, with only 29 per cent, were bound to be outgunned share-wise, but it was their armoury in support of the cause of no confidence, that forced Simpson to fall on his sword before a shot was fired.
It is ironic that we understand Simpson signed a confidentiality agreement over the deal that led to his going, but he was then able to spin his piece to the assembled, a facility most departing employees over the last four years have been denied.
The confidentiality agreements supported the soviet-style structure at Vicarage Road. No one left with a few parting shots or revelations.
Even when this newspaper received information from excellent sources that the club faced severe financial problems unless certain actions were taken, we were threatened with legal action, while the board had discussions with the bank.
Unfortunately, when it comes to citing quotable examples, most of them have been experienced by the Watford Observer and, in resorting to these, we are open to the charge of having an axe to grind.
So let us be quite clear, if anyone had an axe to grind over Simpson and Ashton, this newspaper would be in the forefront.
Some, such as former manager Ray Lewington, would contend the dynamics of Watford FC relationships changed when Simpson plucked Ashton from relative administrative obscurity at the Hawthorns.
Ashton was very influential with Simpson.
When the chairman quizzed the manager on the Sunday or the Monday, as they analysed the match, Lewington would give the same answers and invariably Simpson would reply: “Yes, that’s what Mark reckoned.”
When Elton John suggested Lewington fly over to the United States to discuss possibilities with a view to helping buy players, he also asked the manager to bring Simpson along.
Lewington remembered being asked by Simpson to lobby for Ashton to be included “so Elton can witness first-hand the energy of the man”.
Early in their partnership, there were signs of this tendency towards the attempted bulldozing of opposition, or resorting to litigation.
They ran into problems with former vice-chairman Haig Oundjian’s sports clothing company, being forced to pay significant compensation for breaking a contract when early negotiation may have settled the matter in a less costly fashion.
I remember that within days of my retirement, Ashton informed the Watford Observer they had to provide the identity of the Player of the Season winner in advance, something we had never done in 34 years.
A year later Ashton advised us we would have to pay them £1,000 each year for the right to run our Player of the Season Award – take it or leave it.
To say they pulled a new stroke monthly against this newspaper would be a serious understatement.
Ever since the club was founded, this newspaper has given it publicity and been provided with team news, quotes and news of plans for the future and weekly access.
That ceased on a weekly basis almost immediately I retired.
It seemed to me the executives were determined to bring the paper to heel and reduce it to an extension of their publicity arm.
Remember when the newspaper was banned for daring to print the legitimate complaints over the delays in obtaining Elton John Concert tickets?
When the Watford Observer’s representatives were called to discuss the story, Ashton was part of the fiercely aggressive, over-the-top harangue, adding the priceless remark: “You never help us. You are always against us.”
He had been at Watford just a few months.
Simpson later admitted he was wrong, apologising to the fans for the problems with ticket sales but he did not apologise to the newspaper.
But what of Ashton’s achievements?
Well he did bring the board’s attention to the availability of Aidy Boothroyd, although that does not look quite such an inspired appointment now and the growing number, who thought the manager’s initial success was a fluke, will be watching his post-Watford career with interest.
But in 2006 with Premiership status attained, things looked good with funds to build a new stand.
Perhaps indicative of how they perceived themselves, Ashton, Simpson and Boothroyd posed for a programme front cover photo.
However, such an alliance was bound to falter and from all accounts it came apart at the seams in the case of Boothroyd and Ashton.
Ashton was also deeply involved in selling the corners of the ground – a decision I described as disturbing at the time.
As one critic put it: “Ashton said the corners were not used but I have a bedroom that is not used.
I might rent it out but I certainly would not dream of selling it. I might want it later.”
Watford gained a one-off payment, which we now know has been swallowed up.
The one decision which did impress me was the purchase of The Red Lion but as to the responsibility for it, I know not.
Estimates of his salary vary but we see the directors’ remuneration in the accounts is listed at £908,000.
There were three directors, two of whom were employed by the club so you can make your own assessments.
Interestingly, by comparison, the 2007/08 Annual Report of each NHS Trust Salaries are always declared in bands. The chief executives are paid figures varying from £130,00 to £190,000.
If we take Great Ormond St Hospital for instance, with a turnover of £271m, with 2,700 employees, the CEO takes home £175-£180k.
Watford’s turnover is somewhat smaller, as are the number of employees, and the signs are that the club is in a difficult financial state. Ashton’s finances appear healthier.
It is odd to reflect we had Manchester United’s apparent interest in head-hunting the Watford chief executive.
Certainly the timing dovetailed neatly for Ashton accepted the carrot of a position on the Hornets’ board, as opposed to joining the biggest club in the world, and one of his first tasks was to raise his hand in agreement to kick the Russos off.
Some critics of the recent Watford board suggest that Ashton was given too much rein and Simpson was really the well-meaning cop in the partnership.
It is a theory based on naivety. They worked as a pair.
Certainly when attempting to get departing employees to give us some hint as to what was going on, all would decline to talk.
Ashton’s days were numbered once Simpson was forced to resign and legend has it on the Morning of the Long Knife, which passed for an EGM, Jimmy Russo pointed at Ashton and informed him: “You’re next.”
Personally, I would seriously have preferred to deal with two Luca Viallis and a handful of Jack Petcheys than deal with Ashton.
I am far from being alone in that respect.
If there were shifts for bell-ringing at St Mary’s to celebrate his departure, I would put my name down but I don’t reckon they would get round to those whose names begin with P until somewhere around next Whit Monday.
Don’t just take my word for it.
I will give you a Watford fan, who has supported the club all his life.
He wrote for the fanzines, followed the Hornets all over the country and finally landed a dream job, writing in Watford’s press office.
But then the job soured for Richard Walker.
He felt he could not face the club’s spin culture every day and resigned, despite the fact he did not have another job to go to.
This week Richard appeared on Watford’s Mailing List. His message on Ashton’s departure was brief and simple: “Unusual of me to break silence on a matter? Yes, but this is worth it...
“Hold your opinions as you will on the recent changes (including re: all sorts of personnel and other developments) but be advised of one thing. This news is a very good thing for the club.
“Today, there are a lot of ex-employees – yes, myself included – who will feel there’s now a chance of the club they knew returning.”
Only 2 Ross Jenkins, oxhey says...
1:43pm Mon 22 Dec 08
ab11uk, watford says...
2:26pm Mon 22 Dec 08
derry pigweed, northampton says...
2:56pm Mon 22 Dec 08
lovefriedonions, kings langley says...
3:26pm Mon 22 Dec 08
HertsPeter, Watford says...
3:47pm Mon 22 Dec 08
straight red, watford says...
4:09pm Mon 22 Dec 08
piemagico, London says...
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eltonsarmy, vegas says...
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Muddy, Watford says...
5:42pm Mon 22 Dec 08
herts hornet, watford says...
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T Smith, Watford says...
6:55pm Mon 22 Dec 08
henry, oxhey says...
7:32pm Mon 22 Dec 08
JamesA, KL says...
8:01pm Mon 22 Dec 08
WFC4ever, Watford says...
8:43pm Mon 22 Dec 08
HertsPeter wrote:Did they not make a statement last week criticising Ashton..yes maybe too late in terms of he had already left I would admit.
I expect the Trust thought he was a top bloke!
VoR, Watford says...
8:45pm Mon 22 Dec 08
enlightened one, Watford says...
8:54pm Mon 22 Dec 08
Roger68, St Albans says...
9:23pm Mon 22 Dec 08
T Smith, Watford says...
9:40pm Mon 22 Dec 08
Billie, Kings Langley says...
10:28pm Mon 22 Dec 08
Billie, Kings Langley says...
10:52pm Mon 22 Dec 08
EJGlasses, says...
11:02pm Mon 22 Dec 08
ab11uk, watford says...
9:04am Tue 23 Dec 08
ab11uk, watford says...
9:12am Tue 23 Dec 08
Roger68 wrote:Roger 69 your choice of recollection baffles me in your defence of your disgusting views.
An interesting article and interesting reactions. Of course we all realise that Ashton as CEO was co-responsible for decisions that turned out to be bad ones, and that is why he had to go. But now we know what some of us did not know before , namely that almost everybody who came into contact with him during his time at Watford ended up by disliking him, which made his regime dysfunctional, and sooner or later doomed anyway. Ollie adds a bit more fuel to this particular "bonfire of the reputations" , which has already been well stoked by other contributors to this board. There seem to be quite a lot of people Ashton offended or upset (or fired) on his way up, who are only to pleased (confidentiality clauses permitting) to kick him on his way down. Such is life, Mark. However Ollie is a bit ingenous in his account of Observer-Club relations. He refers to the "excellent sources" for the financial crisis story of last August, but does not concede that this source must have had his own motives for feeding this version of the story to the WO (which was in key respects not true as published). Ollie is not prepared to reflect critically or self critically on this episode. He says the outcome of the recent EGM "left some supporters baffled". Yes we are baffled, and the WO should be enlightening us, if it knows more than it has yet said about those behind closed doors events. And if he and his Observer colleagues had such strong reservations about Ashton's character, conduct and leadership failings and also knowledge of "fallings out" with the manager going back months, why wait till now to tell us about them? Should they not have been alerting us earlier, as a responsible local paper, about Ashtons shortcomings, as they saw them? It seems they had plenty of evidence from their own experience to do this, or could allude to the experience of others without breaking onfidences. I feel somewhat let down by the WO on this score. And the reaction on this board--well, people were highly critical when the WST came out and criticised Ashton after he had left , saying they should have done this sooner. But some of the same people now rush to congratulate Ollie for "telling it like it is"---after the event. Of course the WST made the mistake of supporting Ashton (or at least Simpson) before they both went down, and Ollie never went that far. But could he not have been more candid and shared his reservations earlier? Arguably it was more his role (as an investigative reporter) than that of the WST to do this, and he had fewer constraints on him than they did. I hope that now the WO will rebuild its relations with the club and give us some candid, independent and authoratative reporting of on-field and off -field events at the club. I hope the WO will be inquisitive, balanced and reliable in its coverage, not taken in by club spin, not allowing itself to be used by insider parties in their struggles for power and influence , and not pursuing its own agenda. It can start now in its approach to the new regime in charge, which still, in my view is not inquisitive enough.
Billie, Kings Langley says...
9:57am Tue 23 Dec 08
Hexham Hornet, HEXHAM says...
10:44am Tue 23 Dec 08
mkhorn, milton keynes says...
10:58am Tue 23 Dec 08
Prof Plum, Rickmansworth says...
11:20am Tue 23 Dec 08
Billie, Kings Langley says...
11:46am Tue 23 Dec 08
colni zip, Controversey says...
12:08pm Tue 23 Dec 08
Roger68, St Albans says...
12:45pm Tue 23 Dec 08
FromDiv4, Local says...
1:33pm Tue 23 Dec 08
Prof Plum, Rickmansworth says...
2:54pm Tue 23 Dec 08
Roger68, St Albans says...
3:20pm Tue 23 Dec 08
Billie, Kings Langley says...
3:21pm Tue 23 Dec 08
WFC4ever, Watford says...
4:22pm Tue 23 Dec 08
cliff46, watford says...
5:00pm Tue 23 Dec 08
Roger68, St Albans says...
5:09pm Tue 23 Dec 08
Chris the Vic, The Vic says...
5:11pm Tue 23 Dec 08
mkhorn, milton keynes says...
5:39pm Tue 23 Dec 08
WFC4ever, Watford says...
5:41pm Tue 23 Dec 08
VoR, Watford says...
8:10pm Tue 23 Dec 08
Billie, Kings Langley says...
8:16pm Tue 23 Dec 08
Billie, Kings Langley says...
8:25pm Tue 23 Dec 08
johnny b, bushey says...
10:02pm Tue 23 Dec 08
T Smith, Watford says...
10:24pm Tue 23 Dec 08
Roger68, St Albans says...
10:45pm Tue 23 Dec 08
derry pigweed, northampton says...
10:56pm Tue 23 Dec 08
Billie, Kings Langley says...
11:30pm Tue 23 Dec 08
Robert, Watford says...
10:12am Wed 24 Dec 08
EJGlasses, says...
11:17pm Wed 24 Dec 08
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Kenny's Jackett & Tommy's Mooney, says...
12:58pm Mon 22 Dec 08