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Julian Winter claims Hornets will be able to balance books


Watford chief executive Julian Winter believes the Hornets' recruitment policy and Academy will produce enough players for the club to sell in the future as they attempt to balance the books.

Winter was speaking after the Hornets' parent company Watford Leisure Plc released its unaudited interim results, which showed how heavily the club relied on selling players in the six months leading up to December 31.

The results cover the first six months after Watford's Premier League parachute payments finished.

The club's revenue for the year ending June 30 2009 was around £22m but that is expected to drop to around £10.5m this calendar year.

The accounts released on Monday show Watford's revenue was £5.16m for the first six months, ending December 31, compared with £10.99m during the same period in 2008.

However, cost base reductions of around 25 per cent across the various club departments and the £4.2m profit made from player sales, resulted in Watford Leisure only announcing a pre-tax loss of £172,000, compared with £2.28m for the same period in 2008.

The sales of Tommy Smith, Mike Williamson, Tamas Priskin, Jobi McAnuff and Theo Robinson helped cushion the blow of losing the Premier League parachute payments, but the club once again confirmed it will have to sell players in the future as they continue to cut costs.

A number of first-team squad members, including Jay DeMerit and Will Hoskins, could leave on free transfers in the summer, but Winter is confident the club will continue to have players they can sell to balance the books if needed.

Winter said: "The interim results show the amount of progress which has been made to date. They also highlight the significant challenge which faces the club as it continues to realign its cost base.

"The results are positive because they show that costs have been significantly reduced across the business and that we have generated revenue from the sale of players, both of which have helped to reduce the impact of the loss of Premier League parachute revenue.

"However, the results also show that we will need to continue to manage our cost base and increase commercial revenues.

"Further, key to the business plan moving forward is the continued generation of revenue from player sales. We believe that through our excellent recruitment processes and Academy structure we will develop and trade players to enable our business to remain sustainable, always balancing this with the ambition of being a competitive Championship club."

Watford's revenue was down in a number of areas. Matchday income had reduced by more than £600,000 at £2.04m, media revenue fell by almost £2.7m and Premier League distributions were only £577,000 in 2009, compared with £6.18m in 2008. Commercial revenue was also £871,000 compared with £1.15m the previous year.

Current and non-current loans stood at £4.37m in December 2008 but that had risen to £9.8m in 2009, mainly due to Fordwat's loan, which repaid the money borrowed from Valley Grown Salads on December 21.

There were a number of positives though, as cost of sales reduced by £3.11m, almost £2.6m of which were football-related cost savings.

Administrative expenses also fell by £1.47m – some of which relates to the pay-off to former chief executive Mark Ashton which did not have to be paid in the end.

In his chairman's statement, Graham Taylor concluded: "The board feel that we can realistically move forward more positively, but it will require a constant emphasis on managing the balance between developing the football side of the club and ensuring a sustainable level of costs. We will be doing our utmost to do the very best for the club."

Comments(19)

Tricky Rick says...
7:22pm Thu 18 Mar 10

I'm sorry but if that is the "way forward" envisaged by the current board then we do not deserve to be in the championship. How on earth can we remain a "competitive championship" club when we are constantly developing players simply to sell them on?

Football clubs are not profit making organisations anymore. We need some investors who are prepared to lose a little simply to make this club truly competitive. The "Watford way" is no way at all.

Personally i think the summer could make or break us. The Elton John concert money has already been partly spent on McGinn and Buckley both of whom are yet to break into the starting 11. I do not expect significant funds to be made available for players in the summer. On the other hand, it is highly likely that Hoskins, Demerrit, Harley, Eustace and Loach wil be sold on in the summer. Especially if the club are relegated.

Whatever way you look at it, the future is bleak. This board do not possess a modicum of ambition and its time fresh investment was sought and quickly. I look at Fulham tonight (a similar sized club with albeit a slightly larger fan base) and you truly realise how small minded GT and his cronies are.

One word to sum them up: pathetic.

Roissetter says...
8:48pm Thu 18 Mar 10

Tricky rick, if a sensible financial plan that will see Watford football club survive is not ambitious what is! I suppose you would rather we be a Portsmouth, Hull, Maidstone etc. etc.

Well done the board, it is great to see honest and sensible people at the helm with a strategy for survival.

scottwfc says...
8:51pm Thu 18 Mar 10

Wow, you've said some truely moronic things this year Rick, but I think you've just trumped yourself here.

I was goingto pick your schoolboy ramblings apart, but theres no point really. They're idiotic enough for all your errors and ill thought out assumptions to be obvious to any who read them.

But I would ask in future that you spend a few seconds doing some basic research before you embarass yourself again.

ps
Thanks to Graham and Julian for being open and honest about the situation. It won't do anything to manage the ludicrous expectations of many on here, but it is refreshing none the less.

luther blissett says...
9:12pm Thu 18 Mar 10

Dick, did your mum never tell you to think before you speak? Or was she too busy dropping you on your head?

I have always wondered where the patients from Leavesden went to.

At least VoR can occasionally come up with comments that can make you think (admittedly not very often), not just deliberately try to wind people up.

If the "Watford Way" is no way at all, you won't mind buggering off somewhere else. I would say to Luton but I don't hate them that much.

ReadersWives says...
9:50pm Thu 18 Mar 10

What with the Premier League boasting the lowest ratio of home grown players than every other league on the planet coupled with ZERO English players plying their trade abroad (now Beckham's gone), we should commend Watford for trying to turn the tide.

If their Harefield academy comes good and functions the same way foreign academies do then how can this be anything but a good thing?????????

I mean...aren't we sick of second rate, anvil headed plodders or what?

cliff46 says...
10:07pm Thu 18 Mar 10

Rick
You really do write absolute nonsense.
Yes in theory Fulham are a similar size club but you are totally ignoring ( or perhaps you don't know) that they have a billionaire owner Mohammed Al Fayed who has invested heavily in them.
What a plonker you are!!!

SAHornet says...
10:19pm Thu 18 Mar 10

Rick the dick, in every sense of the word!

northofwatfordpete says...
8:38am Fri 19 Mar 10

We are a small club with a Championship/League 1 fan base. We will always be a 'selling club' whether to bigger, smaller or similar size clubs. This to me seems a perfectly healthy situation and makes both economic and footballing sense. Man Utd are not a selling club - I believe they are carrying a certain amount of debt! If our academy and recruitment policy is developing the careers of players, generating income and improving the short, medium and long term quality of the team then all is well.

Chris the Vic says...
8:41am Fri 19 Mar 10

Lads dont be unfair to Rick I can see where he is coming from and I am not to certain about us retaining the competitive championship team (Do we have one now?)

Look at the article and what it reveals...after a mass sale of our best players we have reduced our losses but unlikely that they run at £120k every six months so we are still losing money. The loans at December are over £9m and are now increases by Fransens loan of £500k.
The rights issue/placement may well yiels £7m if and when it happens and with the sale of Loach for up to £3m, we will receive some of that money plus more from Pompey and we may after second half trading losses excluding Loach go into next season with only a small overdraft and a breakeven revenue.

The bad news as I see it is as follows:
The squad will be depleted by Loach, Lansbury, Cleverly, DeMerit, Hoskins and possibly with luck Duke and Severin.

Despite Elton's money and season ticket money we will have little to spend after covering wages and loan players with our squad will be difficult and will we stay up this year more or less next year.

With regard to the broader picture our chief executive was part of Homers team who felt the future was rosy and failed to spot a huge hole in the cash flow, the ground and pitch are rubbish, the board honest but poor (in football terms) and we are owned by a guy who admits to wanting to sell.

We are led to believe that the academy will come to our rescue, by my calculations we need an Ashley Young sale every year for three and that will not happen.

If we stay up will we pay more for our season tickets, I doubt it, and will we clammer to buy at todays prices in Division 1, I also doubt that.

Despite all that Gt thinks we can move forward positively...why? can he support that view?

For me, I am glad the club is still around and they can rely on my support as they have done for many a year, but do I believ their spin..No way. That is why Rick is not wrong in questioning their comments and he may well be right that the future is bleak without a new owner...and that owner needs to be able to buy out the existing shareholders which may cost £10m and then spend another £20m on the ground and squad before we can even think of a really competitive squad, and in truth why would anyone in their right mind throw £30m at WFC with no certainty of premiership football..and if we get there again imagine the outlay needed at that point.

For me we had a wonderful opportunity of setting the club up for the future, it was wasted by Homer, Ashton, Boothroyd, Winter and Ashcroft who had the clout but stood back and let it happen.

Garston Tony says...
8:53am Fri 19 Mar 10

I can only agree with all the other comments, Tricky Rick what planet are you on? After all that the club has been through financially the past few years I cant believe there are still people out there who can write such utter rubbish

Only 2 Ross Jenkins says...
12:02pm Fri 19 Mar 10

I think to brand the board as "pathetic" is totally uncalled for and shows a complete lack of appreciation and understanding. Who the hell do you think you are? You are damned lucky you have a club to support.
-
On another note, how can the future of the club be bleak? We are starting to see a step-change in the way football clubs are being run. We may well find ourselves in a good position whilst others continue to lose their heads.
-
If we are fortunate to get new investors in, that will be no guarantee of success either, afterall, it nearly made us bankrupt a few years ago (Ipswich springs to mind also).
-
Be careful what you wish for...

Chris the Vic says...
1:37pm Fri 19 Mar 10

Interesting move by the board!!

Season tickets for the rookery up by 13.38% from £299 to £340 and what do we get for that Div 1or Championship football.

Credit crunch times with maybe worse to come..salary/wage increases rarer than a Doyley goal and they expect a similar take up from last year when the Russos cut the price and went for quantity, a move at the time that received unanimous support on this site.

To brand the board pathetic is unfair but to say they are from a different planet to most businesses at present may be fairer.

Ross may see a step change, I see a board flying in the face of current strategy in the business world and Julian looking at his projected cash flow imagining all his rich supporters giving another 13%+ without thinking but what the hell Julian why bother to worry about reality when in your eyes the future is rosy...now where did i hear that before?

WMH says...
2:07pm Fri 19 Mar 10

Tricky Rick wrote:
I'm sorry but if that is the "way forward" envisaged by the current board then we do not deserve to be in the championship. How on earth can we remain a "competitive championship" club when we are constantly developing players simply to sell them on? Football clubs are not profit making organisations anymore. We need some investors who are prepared to lose a little simply to make this club truly competitive. The "Watford way" is no way at all. Personally i think the summer could make or break us. The Elton John concert money has already been partly spent on McGinn and Buckley both of whom are yet to break into the starting 11. I do not expect significant funds to be made available for players in the summer. On the other hand, it is highly likely that Hoskins, Demerrit, Harley, Eustace and Loach wil be sold on in the summer. Especially if the club are relegated. Whatever way you look at it, the future is bleak. This board do not possess a modicum of ambition and its time fresh investment was sought and quickly. I look at Fulham tonight (a similar sized club with albeit a slightly larger fan base) and you truly realise how small minded GT and his cronies are. One word to sum them up: pathetic.
I agree Colin :)

If only we had bought Fowler and Hasselbank like you said two years ago..............

scottwfc says...
3:53pm Fri 19 Mar 10

Chris the Vic wrote:
Interesting move by the board!! Season tickets for the rookery up by 13.38% from £299 to £340 and what do we get for that Div 1or Championship football. Credit crunch times with maybe worse to come..salary/wage increases rarer than a Doyley goal and they expect a similar take up from last year when the Russos cut the price and went for quantity, a move at the time that received unanimous support on this site. To brand the board pathetic is unfair but to say they are from a different planet to most businesses at present may be fairer. Ross may see a step change, I see a board flying in the face of current strategy in the business world and Julian looking at his projected cash flow imagining all his rich supporters giving another 13%+ without thinking but what the hell Julian why bother to worry about reality when in your eyes the future is rosy...now where did i hear that before?
Nice spot of selective stat quoting to support a weak argument there Chris.

Only the criminally insane or hopelessly naive supporter would expect the tickets to be at the same level. They were cut substantially this season and next years prices are still lower than they were last year.

There were no guarantees this pricing level could be sustained, and most supporters would I guess have been expecting a 10-15% increase.

Its still a fair price, and for the TRUE supporter the Division the team plays in doesn't matter. I will always support the team whatever division they are in, and buying a season ticket is just one way of showing that support.

The club have the right to set prices at whatever level they think are sustainable. Genuine supporters will renew, those taking advantage of cheap tickets with no real affinity for the club won't.

WFC4ever says...
4:12pm Fri 19 Mar 10

Maybe Rick though spending 3.5 million on Ellington was good ambition..

Sounds like he has the same mind-set as Boothroyd/Ashton.

Let spend,spend and spend again because it looks good and might work out...OPPS!

Anyway I'm more worried about who exactly we can sell to make up anymore short-full apart from Loach..

straightnochaser says...
10:02am Sat 20 Mar 10

The other, less parochial, factor that is being overlooked here is that many other Championship clubs are in an even worse financial situation than Watford. So survival, if we can achieve it this season, may well see us emerge in a stronger, relatively speaking, position for next season, notwithstanding the further loss of players in the Summer. Our club has begun the necessary process of financial re-adjustment ahead of others who will have to do similar some time soon or risk administration or worse...

the sniper says...
10:28am Sat 20 Mar 10

Tony Currie,Kieth Eddy,Colin Franks up to John Barnes,Luther,Kevin Phillips and more recent Ashley Young....we've ALWAYS been a selling club,GT and the board are just being honest which makes a change from previous chairman/boards

Billie says...
5:04pm Sat 20 Mar 10

I'm back vOr...been away on business. May dribble a bit but still not retired. Simple answer is for all clubs outside the big 4 or so is to stop paying daft wages, stop paying agents, and for the league to impose a salary cap v turnover. This should stop idiots taking over clubs and incurring ludicrous commitments before bu**ering off having pillaged the club and leaving it in ruins.
A playing budget of £3m allows a squad of 25 players on an average of £100k a year with some flexibility beyond that. If all clubs were sensible competition would be healthy. The argument that it is a short playing career is irrelevant. There is plenty of time for players to train for a career after football whilst enjoying the game we all love. Some do that, some waste their money, just like other people in life. Either way, we as fans should accept the reality and not encourage this ludicrous gravy train. Does anyone really think players at our level really earn, as opposed to get, thousands a week? Does anyone think that Peter Storrie at Pompey should be on hundreds of thousands a year, whether they got to the Cup Final or not? Whilst on this subject, does anyone now think Simpson and Ashton should have taken out of our club what they took out?
It is in football's own hands. Final comment. Bravo Fulham...delighted for Ray Lew, but would you be comfortable owing Harrods man the sort of money Fulham must owe him? When disenchantment sets in, as it will one day, will Craven Cottage be at risk? Either way, bravo Roy Hodgson and our Ray. Am I right or am I right vOr?

WFC4ever says...
1:36am Sun 21 Mar 10

Agree Bille - All clubs have to try and live within their own means..

We all have to don't we really.

Trouble is you get fans like Rick that just want to see money spent as it shows "ambition" and if that goes wrong...bad luck

HOWEVER we do need to ensure there is a squad good enough to compete otherwise we will sadly end up losing more money by going down and reductions in crowds (bot thatg they are that high anyway!)


Mike Williamson could return to Watford despite his sour exit from Vicarage Road Mike Williamson was just one of a group of Watford players sold in the last year

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