Puma will be Watford's kit supplier from next season after agreeing a three-year contract with the club, we understand.

The Hornets will announce this morning that Puma have become their "official license and technical partner" and will produce the club's kit, training wear and a range of merchandise.

Watford will announce who their new club sponsor is in the forthcoming weeks and the new home and away kit will be on sale in early August - although fans will be able to see the strips by late July.

Raj Athwal, the Hornets’ commercial director, said: "Both Watford FC and Puma share similar values and we’re certain our players and fans will embrace the new kit designs and wear them with pride.

"Puma has great credibility in the football market – through its product designs and innovations, and marketing communications. This is a good partnership for us."

Puma's client list includes the national sides of Italy, Uruguay and a host of African countries as well as players like Cesc Fabregas, Sergio Aguero and Yaya Toure.

Roger Harrison, Puma's UK marketing director, added: "This new partnership with Watford FC is another positive move for Puma, as we continue to reinforce our position as the number three football brand.

"Watford FC has a rich heritage and strong fan base, and we have some exciting marketing plans for the coming months. We are looking forward to a long collaboration with the club."