Matej Vydra's agent believes it is "very likely" the striker will become a Watford player this month despite interest from five Premier League clubs.
Vydra is on loan from Italian club Udinese whose owners, the Pozzo family, also bought Watford in the summer.
The Czech Republic international has excelled on loan at the Hornets and his 16 goals in 23 league games has attracted the interest of a host of clubs, including one top six Premier League side according to the player's agent. Tottenham Hotspur are believed to be the top six club interested.
The Pozzos are keen for Vydra to follow Fernando Forestieri in signing with Watford permanently, despite the interest, and Ondrej Chovanec expects that to happen.
Chovanec told Sky Sports: "At the moment, five Premier League clubs are interested in Matej.
"[But] we want Matej to stay with Watford at least until the summer. We are not planning any rush move for him.
"He has been at the club for six months, everything has worked fine, he has been coached by a great manager and the people love him. We have no reason to change anything."
The above comments suggest a move away could happen once Vydra's season-long loan ends but Chovanec then added: "Thanks to the connection [between Watford and Udinese], it is one wallet, basically.
"I have been in talks over this matter with the Watford owner and director. Originally, I did not want to push the matter, but now when I see how people in this club would like to make that [a permanent deal] happen, it is very likely that Matej will become a Watford player in January."
The Pozzo family make no secret of the fact they look to buy players young and sell them on for profit, which will almost certainly happen with Vydra eventually.
But Vydra's agent believes the Pozzos will want to hold on the striker for now and sell him for an increased figure in the future.
Chovanec said: "Udinese or Watford will not sell him for £5m. If you look back at the previous transfers of the clubs owned by the same owners, you will see that they only do big ones. They sold [Alexis] Sanchez to Barcelona [for £23m], for instance."