IVECO became Watford's first kit sponsors 32 years ago today

On this date in Watford FC history

On this date in Watford FC history

First published in Watford FC News

Thursday, August 26, 1982

Watford signed their first ever kit sponsorship deal with industrial vehicle manufacturer IVECO.

The £400,000 deal lasted three years, and the name IVECO in black on the club shirt became a defining image of the era.

Reproduced by kind permission of Matt Rowson from his book,Watford FC On This Day

Comments (2)

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10:27am Tue 26 Aug 14

gloryhornet4 says...

We should be talking to Addidas - as they are paying £750m over 10 years to a mid table side.
We should be talking to Addidas - as they are paying £750m over 10 years to a mid table side. gloryhornet4
  • Score: 4

4:37pm Tue 26 Aug 14

Roger Joslyn says...

Also remember the black tape hiding the name if the beep were televising the game.
Also remember the black tape hiding the name if the beep were televising the game. Roger Joslyn
  • Score: 1

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