Watford consider changing shirt sponsor (From Watford Observer)
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Watford considering new shirt sponsor instead of The Happy Egg Company
2:49pm Thursday 19th July 2012 in Watford FC News
By Frank Smith, Deputy Group Sports Editor
Watford considering new shirt sponsor
Watford are considering replacing The Happy Egg Company as shirt sponsor despite only announcing the deal less than a month ago.
The Hornets agreement with the egg distribution firm was announced on June 22 - a week before the Pozzo family's takeover was complete.
But the Watford Observer understands the Hornets' new regime are keen to find a new kit sponsor and the club believe they can now attract a more lucrative offer.
We believe talks between the two parties are at an early stage and it is unclear whether the possibility of The Happy Egg Company becoming 'club sponsor' has been proposed.
The Happy Egg Company are based nearby in Tring and their boss, Peter Dean, is a long-standing Watford fan.
Dean has had a box at Vicarage Road for more than ten years and sponsors one of the end of season awards.
Both The Happy Egg Company and Watford refused to comment on the matter when approached by the Watford Observer this
week.
The company's logo was not included on Watford's shirts during Tuesday night's game at Boreham Wood.
Comments(53)
mile high ron
says...
2:57pm Thu 19 Jul 12
Mickey Quinn, not so thin
says...
2:58pm Thu 19 Jul 12
I'll start you off - so presumably the contract will be "poached" by an Italian co trying to break into the Uk market ??
Harold Hornet
says...
2:59pm Thu 19 Jul 12
southernhornet
says...
3:02pm Thu 19 Jul 12
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
lutondown
says...
3:20pm Thu 19 Jul 12
southernhornet wrote:Perhaps it might be long term thinking too. As I understand it the Pozzos are long game players so there thinking on sponsorship would be the same.
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
Now off with your N eggativity before you get egg on your face
Eastsussexhornet
says...
3:27pm Thu 19 Jul 12
Eastsussexhornet
says...
3:30pm Thu 19 Jul 12
southernhornet wrote:It'll be ok. Our credibility will be maintained...just found out thet the likely new sponsor is Tampax....
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
corbindallas
says...
3:31pm Thu 19 Jul 12
lutondown wrote:That's a cracking answer lutondown, before we scramble the reasons, maybe being a fan he will appreciate the need for a better deal and he can also make out of it by being the club sponsor instead of shirt sponsor for a lower cracking fee, then everyone can be happy and not get fried about it???
southernhornet wrote:Perhaps it might be long term thinking too. As I understand it the Pozzos are long game players so there thinking on sponsorship would be the same.
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
Now off with your N eggativity before you get egg on your face
AngelHornet
says...
3:31pm Thu 19 Jul 12
Eastsussexhornet wrote:Are we in the red?
southernhornet wrote:It'll be ok. Our credibility will be maintained...just found out thet the likely new sponsor is Tampax....
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
BarryTheHornet
says...
3:33pm Thu 19 Jul 12
West Country Hornet
says...
3:34pm Thu 19 Jul 12
lutondown wrote:We all looked at the new spnsor and said 'clucking hell!'. Admit it, we were all thinking it!
southernhornet wrote: In all seriousness this could be a massive commercial own goal from Watford FC. If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners? short term thinking.Perhaps it might be long term thinking too. As I understand it the Pozzos are long game players so there thinking on sponsorship would be the same. Now off with your N eggativity before you get egg on your face
However, agree that we should not ruffle anymore feathers than is necessary but if theres a chance of hatching a better sponsorship deal (hardly going to strike fear into the oppo with this one) then that is a good thing in my mind!
bobolongo
says...
3:34pm Thu 19 Jul 12
lutondown
says...
3:34pm Thu 19 Jul 12
corbindallas wrote:Ah Inspector Hen! How's Mother? Good to see you drop the gloomy position and embrace the positive aspects. For those who don't perhaps some egg chasing with Sarries ?
lutondown wrote:That's a cracking answer lutondown, before we scramble the reasons, maybe being a fan he will appreciate the need for a better deal and he can also make out of it by being the club sponsor instead of shirt sponsor for a lower cracking fee, then everyone can be happy and not get fried about it???
southernhornet wrote:Perhaps it might be long term thinking too. As I understand it the Pozzos are long game players so there thinking on sponsorship would be the same.
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
Now off with your N eggativity before you get egg on your face
lutondown
says...
3:36pm Thu 19 Jul 12
lutondown wrote:And just to add to that maybe a little unkindly I do wish Luton would poach you.they need some plods to police their attendance of 1200
corbindallas wrote:Ah Inspector Hen! How's Mother? Good to see you drop the gloomy position and embrace the positive aspects. For those who don't perhaps some egg chasing with Sarries ?
lutondown wrote:That's a cracking answer lutondown, before we scramble the reasons, maybe being a fan he will appreciate the need for a better deal and he can also make out of it by being the club sponsor instead of shirt sponsor for a lower cracking fee, then everyone can be happy and not get fried about it???
southernhornet wrote:Perhaps it might be long term thinking too. As I understand it the Pozzos are long game players so there thinking on sponsorship would be the same.
In all seriousness this could be a massive commercial own goal from Watford FC.
If Peter Dean, who it looks like is a long standing Watford fan, holder of one of the boxes etc is not totally happy with this it could cause him to be disillusioned with the new regime and that disillusionment could filter quickly through other local businesses. Even if there is a bigger deal to be had now, is it right to irritate one of our long standing local partners?
short term thinking.
Now off with your N eggativity before you get egg on your face
eastcoastorn
says...
3:40pm Thu 19 Jul 12
What on earth were the previous regime thinking when they signed Happy Egg?
Two shirts on order now without please....
SAHornet
says...
3:46pm Thu 19 Jul 12
lutondown
says...
3:50pm Thu 19 Jul 12
SAHornet wrote:Agreed. I think us being the laughing stock is over,
Think the club might have accepted the sponsorship but insisted the The Happy Egg Company designed an acceptable loggo specially for the Watford shirts. It's that clucking chicken that would have made us look so bleedin' daft.
Happy egg? Bet the freaking chickens ain't so happy ending up in a load of hot oil..
Just hope the new sponsors aren't the laughing cow lot
Boxhorn
says...
3:51pm Thu 19 Jul 12
And that's before he's shelled out any of his own dosh - oops couldn't resist that one..
petsoundsnick
says...
3:55pm Thu 19 Jul 12
Chris the Vic
says...
3:59pm Thu 19 Jul 12
Shame if we upset him, also have shirts been sold with logo for this season. they might be a collectors item.
But as the Pozzos are so respectful, they will be mindful on not upsetting local support and will no doubt tread warily as if on eggshells.
Seriously if they don't agree compensation with the merry chicken,then they will damage their credibility. Not that this has been a concern to some previous owners.
The Rover
says...
4:23pm Thu 19 Jul 12
Boxhorn wrote:Agreed! The Happy Egg have had lots of publicity out of this already, I had never heard of them before the announcement, and it may not cost them a penny. If Peter Dean is a true supporter, hopefully he will see the good in the positive publicity he has had, and will allow the club to find a more lucrative sponsor to come along and plough money into his beloved club.
If Peter Dean is the true Watford fan they say he is I'm sure he'll be as pleased as the rest of us if the Pozzo's can gain a more lurative sponsorship deal.
And that's before he's shelled out any of his own dosh - oops couldn't resist that one..
desk35
says...
5:31pm Thu 19 Jul 12
SAHornet
says...
5:50pm Thu 19 Jul 12
lutondown
says...
5:56pm Thu 19 Jul 12
Chris the Vic wrote:No Chris, don't threaten Don Pozzo for Gawds sake, have you not seen the Godfather?
I met Peter at a Rugby Match when we were entertained by same 'supplier'. He was a nice guy and a life long supporter.
Shame if we upset him, also have shirts been sold with logo for this season. they might be a collectors item.
But as the Pozzos are so respectful, they will be mindful on not upsetting local support and will no doubt tread warily as if on eggshells.
Seriously if they don't agree compensation with the merry chicken,then they will damage their credibility. Not that this has been a concern to some previous owners.
10/10 for attempt at humour 0/10 for execution.
Bush Hornet
says...
6:17pm Thu 19 Jul 12
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
smeg
says...
6:31pm Thu 19 Jul 12
hemelhorn87
says...
6:34pm Thu 19 Jul 12
I see it disappearing!! COYH!!
D.unstable
says...
6:55pm Thu 19 Jul 12
jimbowfc
says...
7:00pm Thu 19 Jul 12
However, if he is OK then he will probably be doubly happy as he will have got some fantastic publicity for NOTHING!!!
lutondown
says...
7:14pm Thu 19 Jul 12
smeg wrote:smeg, you a fridge or something?
This must have been an (over) easy decision to make. Do you see what I did there? Lutondown, please reply to this with something childish. I love it when you do that.
Childish enough for you?
lutondown
says...
7:18pm Thu 19 Jul 12
Bush Hornet wrote:I actually do buy his eggs ( Asda, Sainsburys stock them) simply because they are free range, but now I know he's a Hornet I will make a point of buying them, and hopefully if we all do it will be some kind of consolation.
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
God how grown up and pompous am I? Upper Rous here I come
smeg
says...
7:22pm Thu 19 Jul 12
lutondown wrote:Perfect
smeg wrote:smeg, you a fridge or something?
This must have been an (over) easy decision to make. Do you see what I did there? Lutondown, please reply to this with something childish. I love it when you do that.
Childish enough for you?
D.unstable
says...
7:31pm Thu 19 Jul 12
lutondown wrote:What a lovely post my olde scummer down, come on up to the dizzy heights of the Upper Rous my friend.
Bush Hornet wrote:I actually do buy his eggs ( Asda, Sainsburys stock them) simply because they are free range, but now I know he's a Hornet I will make a point of buying them, and hopefully if we all do it will be some kind of consolation.
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
God how grown up and pompous am I? Upper Rous here I come
lutondown
says...
7:59pm Thu 19 Jul 12
D.unstable wrote:One day Mr Downs, I'll let you in to my box and show you the real dizzy heights!
lutondown wrote:What a lovely post my olde scummer down, come on up to the dizzy heights of the Upper Rous my friend.
Bush Hornet wrote:I actually do buy his eggs ( Asda, Sainsburys stock them) simply because they are free range, but now I know he's a Hornet I will make a point of buying them, and hopefully if we all do it will be some kind of consolation.
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
God how grown up and pompous am I? Upper Rous here I come
buckler
says...
8:03pm Thu 19 Jul 12
Dr,Oftaw
says...
9:01pm Thu 19 Jul 12
buckler wrote:Hey buckler reggnogise this? Eggs eggs eggs poached boiled or fried they're good for the old ppptttttthhhhh oh shut up
At least we got rid of the baddest Egg in Watford , Bassini that is!
In GT We Trust
says...
10:28pm Thu 19 Jul 12
Bush Hornet
says...
11:06pm Thu 19 Jul 12
lutondown wrote:I always knew you had a heart.
Bush Hornet wrote:I actually do buy his eggs ( Asda, Sainsburys stock them) simply because they are free range, but now I know he's a Hornet I will make a point of buying them, and hopefully if we all do it will be some kind of consolation.
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
God how grown up and pompous am I? Upper Rous here I come
Holly68
says...
11:36pm Thu 19 Jul 12
Dino1982
says...
12:28am Fri 20 Jul 12
I can understand having advertising boards with this logo, but come on what a joke decision before the take over. Having the right image/brand is so important. Watford players would look so stupid with that sponsorship on it.
The guy maybe a nice guy and Watford fan , but shouldn't get upset as he is getting fair bit of extra advertising as everyone will be speaking about it.
Another great decision from the previous board!!
I think the new kit was nice, but most people I know wouldn't buy it cos of the sponsors on front.
Hornet Cornet
says...
12:33am Fri 20 Jul 12
lutondown
says...
5:50am Fri 20 Jul 12
Hornet Cornet wrote:cornet my old fruitcake thank you for a lesson in everything poultry!
Most large chicken breeds have a bantam counterpart, sometimes referred to as a miniature. Miniatures are usually one-fifth to one-quarter the size of the standard breed, but they are expected to exhibit all of the standard breed's characteristics. A true bantam has no large counterpart, and is naturally small. The true bantams include: Belgian Bearded d'Anvers Belgian Bearded d'Uccle Belgian d'Everberg Booted Bantam Dutch Bantam Japanese Bantam Nankin Pekin Rosecomb Sebright Serama Silkie
You do make me smile.
Remember buy happy eggs and promote a hornet!
lutondown
says...
5:53am Fri 20 Jul 12
Bush Hornet wrote:Has been said my son!
lutondown wrote:I always knew you had a heart.
Bush Hornet wrote:I actually do buy his eggs ( Asda, Sainsburys stock them) simply because they are free range, but now I know he's a Hornet I will make a point of buying them, and hopefully if we all do it will be some kind of consolation.
SAHornet wrote:Agreed. This yolk isn't funny anymore.
E N O U G H A L R E A D Y ! ! !
...but we're having too much fun.
Anyway I appreciate Peter is a Watford fan so I'll buy his eggspensive product cos it's free range and ethical. Shame the logo just won't suit us now cos we don't wanna be yellow chickens. It may take a few games but we'll soon be flying
God how grown up and pompous am I? Upper Rous here I come
But gotta say if I was female I'd defo be a tart with a heart.
Last comment on this has got to be a win win situation. peter Deans eggs will be bought by all WFC fans who know his story, and shirt wearers wont have to wear that ridiculous logo.
ONWARDS AND UPWARDS
miked2006
says...
6:40am Fri 20 Jul 12
gg, I'm sure they'll be fully compensated and their sales will probably go up in Watford (it's not like Luton can afford such luxuries). The Italians will get in a serious sponsor (Dolmio perhaps) and all will be Happy.
Dino1982
says...
9:58am Fri 20 Jul 12
miked2006 wrote:hahahah classic Dolmio!!
The real problem here is that I dont see serious footballers like Inzaghi buying into this project with a sponsor and logo like that. Anyone else think Baz just offered it to them just before he left as a desperate way to get a quick bit of money? This could be great for Happy E
gg, I'm sure they'll be fully compensated and their sales will probably go up in Watford (it's not like Luton can afford such luxuries). The Italians will get in a serious sponsor (Dolmio perhaps) and all will be Happy.
May as well get Pizza express. About as Italian as a Walls Cornetto!!!
Bring back IVECO I say!!!
Good English Italian combination.
Hornet Cornet
says...
10:32am Fri 20 Jul 12
Egg yolks and whole eggs store significant amounts of protein and choline, and are widely used in cookery. Due to their protein content, the United States Department of Agriculture (USDA) categorizes eggs as Meats within the Food Guide Pyramid. Despite the nutritional value of eggs, there are some potential health issues arising from egg quality, storage, and individual allergies.
Chickens and other egg-laying creatures are widely kept throughout the world, and mass production of chicken eggs is a global industry. There are issues of regional variation in demand and expectation, as well as current debates concerning methods of mass production, with the European Union's ban on battery farming of chickens.
lutondown
says...
12:51pm Fri 20 Jul 12
Hornet Cornet wrote:You've lost it Cornet, we aren't even Egg sponsored no more..now can you please write the science of Pasta sauce, Salami, Even ice creams..anything but chicken or eggs...or is it eggs and chicken?
Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen (egg white), and vitellus (egg yolk), contained within various thin membranes. Popular choices for egg consumption are chicken, duck, quail, roe, and caviar, but the egg most often consumed by humans is the chicken egg, by a wide margin.
Egg yolks and whole eggs store significant amounts of protein and choline, and are widely used in cookery. Due to their protein content, the United States Department of Agriculture (USDA) categorizes eggs as Meats within the Food Guide Pyramid. Despite the nutritional value of eggs, there are some potential health issues arising from egg quality, storage, and individual allergies.
Chickens and other egg-laying creatures are widely kept throughout the world, and mass production of chicken eggs is a global industry. There are issues of regional variation in demand and expectation, as well as current debates concerning methods of mass production, with the European Union's ban on battery farming of chickens.
So confused!
goldenboytoo
says...
2:10pm Fri 20 Jul 12
bobolongo wrote:Couldn't agree more! Unless Mr Dean himself feels it is in the best interests of the club for his company to step into a more supporting role, he should be allowed to take the rewards from his willingness to back the club when no one wanted to throw their money behind us. All very well for folk wanting to jump on the bandwagon now ... Mr Dean is a true fan who should be cherished.
They may make us look ridiculous but the happy egg came in with an offer which was accepted and announced. No way to treat a fan who has backed the club when others were not interested. Needless to say its beyond a yolk.
goldenboytoo
says...
2:10pm Fri 20 Jul 12
bobolongo wrote:Couldn't agree more! Unless Mr Dean himself feels it is in the best interests of the club for his company to step into a more supporting role, he should be allowed to take the rewards from his willingness to back the club when no one wanted to throw their money behind us. All very well for folk wanting to jump on the bandwagon now ... Mr Dean is a true fan who should be cherished.
They may make us look ridiculous but the happy egg came in with an offer which was accepted and announced. No way to treat a fan who has backed the club when others were not interested. Needless to say its beyond a yolk.
lutondown
says...
2:29pm Fri 20 Jul 12
goldenboytoo wrote:Sponsorship is also a business deal, not always out of sentiment.
bobolongo wrote:Couldn't agree more! Unless Mr Dean himself feels it is in the best interests of the club for his company to step into a more supporting role, he should be allowed to take the rewards from his willingness to back the club when no one wanted to throw their money behind us. All very well for folk wanting to jump on the bandwagon now ... Mr Dean is a true fan who should be cherished.
They may make us look ridiculous but the happy egg came in with an offer which was accepted and announced. No way to treat a fan who has backed the club when others were not interested. Needless to say its beyond a yolk.
Let's stop whining about it, buy his eggs if you must, I will now he's outed as. fellow fan. No publicity is Bad and a lot of Watford fans will buy his eggs.I think we've exhausted this thread
Hornet Cornet
says...
11:45pm Fri 20 Jul 12
D.unstable
says...
11:47pm Fri 20 Jul 12
lutondown wrote:indeed, maybe he can dress as giant egg and take to the pitch with Harry the Hornet before the game as a gesture and promote his eggs further.
goldenboytoo wrote:Sponsorship is also a business deal, not always out of sentiment.
bobolongo wrote:Couldn't agree more! Unless Mr Dean himself feels it is in the best interests of the club for his company to step into a more supporting role, he should be allowed to take the rewards from his willingness to back the club when no one wanted to throw their money behind us. All very well for folk wanting to jump on the bandwagon now ... Mr Dean is a true fan who should be cherished.
They may make us look ridiculous but the happy egg came in with an offer which was accepted and announced. No way to treat a fan who has backed the club when others were not interested. Needless to say its beyond a yolk.
Let's stop whining about it, buy his eggs if you must, I will now he's outed as. fellow fan. No publicity is Bad and a lot of Watford fans will buy his eggs.I think we've exhausted this thread
I too will buy Happy Eggs now knowing that he is a fellow horn. similarly would not fly Easyjet or buy car parts from Universal Salvage (going back a few years now)
These_arms_are_snakes says...
2:57pm Thu 19 Jul 12