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Watford land £5.6m from The Lindley Group's catering and hospitality deal
7:11pm Thursday 6th September 2012 in Watford FC News
The Lindley Group will pay Watford £5.6m over the course of four years as part of an agreement which will see the company look after not only the club’s catering but their hospitality and events departments.
The Watford Observer revealed last month that the Hornets were no longer planning to use their in-house catering company and had switched to Lindley Venue Catering – which is part of the Lindley Group.
And it has since been disclosed that Lindley will also provide sales and marketing services aimed at increasing the use of facilities at Vicarage Road on non-match days.
This has led to some members of staff ceasing to be employees of the club and they now work for Lindley.
Hornets chief executive Scott Duxbury, pictured, claims having a specialist catering and marketing company will help the club improve it’s revenue potential.
He said: “We have been looking at all aspects of the club and felt that catering and hospitality was an area where we could benefit from the expertise and experience of a specialist.
“I’ve worked with contract caterers in the past, so I knew what I was looking for – a business with a fresh approach and new ideas, one which could really engage with us and help us to make a major step change in terms of enhancing the match-day experience and proactively bringing non-match day business to the club.
“I invited Lindley Venue Catering to put forward their ideas for how they could work with us on developing the match-day catering and events business at Vicarage Road over the next four seasons, and we were impressed with their professionalism and their vision for how we can maximise the revenue potential from catering to invest back into the club.”
Lindley Venue Catering is based in Stoke and has agreed deals with a number of football clubs this summer.
Among those are Premier League side Tottenham Hotspur and Football League outfits Millwall, Notts County and Rotherham United.