Watford DJ and music producer Naughty Boy tried to smuggle spices into the I’m a Celebrity camp to liven up its bland food.

The DJ and music producer, whose real name is Shahid Khan, is among 10 famous faces who made their debut on the show yesterday evening (Sunday).

Speaking from the camp’s hut, Naughty Boy said: “Before I left I grinded some spices that could make rice and beans actually taste a bit nice.

“So what I did, I put in my sock. This is my Naughty masala, there’s cumin seeds, cloves, turmeric, coriander seeds.

“If you ask my mum, eating bland food is like a crime.”

Watford Observer: (L-R) David Ginola, Louise Minchin, Snoochie Shy, Richard Madeley, Frankie Bridge, Kadeena Cox, Matty Lee, Naughty Boy, Ben Miller and Arlene Phillips. Picture credit: ©ITV/Lifted Entertainment/Joel Anderson.(L-R) David Ginola, Louise Minchin, Snoochie Shy, Richard Madeley, Frankie Bridge, Kadeena Cox, Matty Lee, Naughty Boy, Ben Miller and Arlene Phillips. Picture credit: ©ITV/Lifted Entertainment/Joel Anderson.

He then came out and told his fellow teammates about his attempted plan, but revealed: “I asked them if it’s OK if I can use a bit because we’re suffering enough as it is and they confiscated it.”

Broadcaster Richard Madeley said the DJ, 36, had already lived up to his name and praised him for his forward-thinking, predicting that there will be more rule-bending during the series.

He said: “Naughty Boy has already lived up to his name.

“He’s smuggled in something for camp.

“I think that’s a real mark of character actually.

Watford Observer: Naughty Boy. Picture credit: ©ITV/Lifted Entertainment/Joel Anderson.Naughty Boy. Picture credit: ©ITV/Lifted Entertainment/Joel Anderson.

“And you know we’ve got to bend the rules a bit here.

“I can promise you, having spoken to everybody here, this is not going to be the last time that the rules are bent.”

Naughty Boy, who has worked with musical stars such as Beyonce and performed at Buckingham Palace in front of the Prince of Wales, will now face the harsh elements and bushtucker trials during the series.

The new series of the ITV show kicked off with Naughty Boy, soap star Danny Miller, presenter Louise Minchin and radio DJ Snoochie Shy attempting to walk across a wooden plank 213 feet in the air above a quarry lake, before stamping on a button with their foot to make their opponent’s platform drop.