People in Watford are apparently less open to using sex toys, while those in Rickmansworth may be more adventurous in bed.

An interactive map by sex toy seller Lovehoney allows you to search for a city, town or county to discover how much people spend in each area in the UK.

Out of 725 locations, Watford is ranked 674 - suggesting people living there might prefer 'vanilla sex'.

Meanwhile, Rickmansworth is ranked in the upper half at 282nd place.

Of all the areas in Hertfordshire, residents in Waltham Cross spend the most on their sexual pleasure.

Lovehoney product director Bonny Hall said: “Spending on sexual pleasure in Hertfordshire is above the national average.

“All our data shows that couples with great sex lives enjoy higher overall levels of happiness.

“Couples who have been in settled relationships for years are looking for new ways to spice things up and they are increasingly choosing to experiment together with sex toys for the first time.

“The map allows you to look up anywhere in the UK, so you can see how sexy your town is and compare to other locations in Hertfordshire or across the whole country.”

The figures are based on Lovehoney’s extensive data on the UK’s sexual behaviour.

The full UK Sex Map can be found here.