Poundland has restarted the rollout of chilled and frozen food in selected stores, including Borehamwood.

The discount retailer’s store in Borehamwood Shopping Park will become the latest to sell the new lines, ranging from frozen pizzas to cheeseburgers.

'Project Ice' was launched by Poundland in March and introduced in 12 stores after successful trials in seven pilot stores.

But the programme was put on hold so Poundland could focus on keeping the majority of its stores open to serve their communities during lockdown.

Now the retailer is ready to get back into full swing, with Borehamwood set to become the 25th store in the country to start stocking chilled and frozen food.

It will be rolled out on the week commencing Monday July 6 and will be the only Poundland store in Hertfordshire selling the new stock.

The store will need to be revamped a little to allow fridges and freezers to go in.

At stores that have been converted, hot sellers have included chilled food brands such as Ginsters, Cathedral City, Lurpak, Sutherland deep fill sandwiches and Rustlers cheeseburgers.

Customers have been snapping up frozen products including Bernard Matthews chicken breast and Birds Eye cod fillets, plus brands such as Aunt Bessie’s, McCain and Young’s.

The ranges have been developed in partnership with Fultons Foods, a leading regional frozen food specialist with 90 stores across the north of England.

Mat Ankers, Poundland transformation director, said: "For obvious reasons, Project Ice was on ice during lockdown, but we’re now delighted to be taking the programme out of its temporary freeze and stepping it up over the summer.

"The response from shoppers to the new ranges has been fantastic and our team is ready to work flat out to bring customers up and down the country amazing value in chilled and frozen foods."