YouTuber and musician KSI is set to return to his hometown this afternoon to launch his new drink in the UK.

The Internet celebrity, who has amassed tens of millions of followers across his social media platforms, is due to be at the Asda Supercentre in Watford.

In a video shared yesterday with fellow YouTuber, American Logan Paul, Paul said: “Big news, Prime is launching in the UK tomorrow (Friday June 17)”

KSI, who was born and grew up in Watford, added: “Finally, Watford Asda 3.30pm…we’ll see you there.”

Prime is a hydration drink launched by KSI - real name Olajide Olatunji - and Paul.

When Prime became available online in May, Paul said 50,000 bottles sold within five minutes.

The pair, who famously fought each other in 2018 and 2019 in the boxing ring, want the drink to rival the likes of Pepsi, Coke, Gatorade and Lucozade.

Watford Observer: KSI. Credit: PAKSI. Credit: PA

Prime Hydration is the latest business venture by KSI, who has expanded from his hugely successful YouTube career into boxing, music, fashion and more.