Atria Watford is launching a new initiative encouraging shoppers to capture the ultimate selfie.
‘Love Your Selfie’ will feature nine immersive selfie rooms along with several backdrops, and will also raise money for a charity in honour of a schoolgirl who died from cancer.
The selfie rooms on the upper mall near M&S open on August 8 and will include a melting Rubix Cube, a kaleidoscope of ribbons, a pink library, an illusion room and more that are suited for various ages including children and content creators.
Running until August 30, Love Your Selfie costs £5 to enter, plus booking fee, with children under five free.
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Ticket holders can also get exclusive store offers with prizes up for grab. All proceeds of ticket sales will go to Alice’s Arc – a children’s cancer charity dedicated to funding research into finding a cure and less harsh treatments for rhabdomyosarcoma.
The family of Jessica Macqueen, a nine-year-old from Watford who died in 2019 from rhabdomyosarcoma (RMS) are supporting Atria’s selfie initiative.
Read more: Nine-year-old Watford schoolgirl dies from rare cancer
Her parents Simon and Laura said: “Until Jess’s illness we had never heard of RMS. We didn’t know that there were no child appropriate drugs to treat it, nor did we know that children affected had very slim chances of survival.
“We now know how essential it is to have a programme of research into RMS (and other rare childhood cancers) and we welcome any opportunity to share Jess’s story and to appeal for support to ensure that future youngsters have better prospects than Jess.
“Working with Atria offers us an amazing opportunity to inform the local community about childhood cancer, and to encourage them to support our fundraising activities. All funds raised go towards research funding for better and gentler treatments, and hopefully in the longer term a cure.
“Support from a high profile organisation like Atria means so much to us – thank you on behalf of our beautiful daughter Jess.”
Read more: Holy Rood school pupils raise money in memory of Jessica Macqueen
Niamh Crowley, marketing manager at atria Watford, said: “We are excited to welcome visitors to our pop-up immersive experience. We are honoured to support the charity in their efforts and make as much as we can in Jessica’s memory.”
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