A new restaurant has officially opened its doors in Watford today.

Popular chain Honest Burgers is now welcoming customers to its latest branch in Market Street.

Guests can expect a menu of Honest's signature burgers such as the Tribute and the Honest, along with a monthly-changing burger special and a soon-to-launch local burger exclusive to the Watford restaurant.

Watford Observer: Credit: Honest BurgersCredit: Honest Burgers

The chain says it also caters for vegetarian and vegan diners as well as those who eat gluten-free food.

The restaurant, which takes over the empty Ask Italian unit, will be open everyday between the hours of 11.30am and 10pm.

Honest Burgers was co-founded by friends Tom Barton and Philip Eeles in Brighton in 2009, who started out cooking burgers in a field at a local food festival.

The company has since gone on to open nearly 50 restaurants; the closest being in St Albans until this latest one in Watford.