Dunelm has confirmed it is set to open a 33,000 square foot store in atria Watford.

The home furnishings retailer will move into the former John Lewis unit in late 2023.

It comes after a planning application was lodged for signage at the site late last week.

Andrew Hamilton, director of store experience at Dunelm, said: “We’re delighted to have found a new home for our latest Dunelm store in atria Watford, which provides us with an ideal location to serve the local community, bringing to them a huge range of homewares that is an unbeatable combination of quality and value.”

Steve Gray, head of European retail asset management at Global Mutual, added: “It’s great to welcome the first ever Dunelm to atria Watford. This is an exciting deal for the centre.

“We’re continuing to diversify our brand mix. Dunelm is a new name for us, and its much-loved homewares will act as a real draw for customers as the store opens its doors later this year.”

The new store will stock a wide range of products including bedding, outdoor living, home accessories, made to measure, haberdashery, kitchen and dining items.

A Dunelm statement announcing the opening adds: “The retailer’s sustainability credentials will be central to the new ranges, including many items from its Conscious Choice range, with products made from at least 50% recycled materials, and a Textile Takeback fixture, allowing customers to return unwanted textile products to be purposefully recycled or redistributed.”

More to follow.