Simmons said it is eyeing up a venue in a popular village, but the potential move has been met with a mixed response.

The bakers, which has 42 shops in Hertfordshire, confirmed that they are considering opening in Kings Langley.

A spokesperson told the Watford Observer: “We’re interested in opening a shop in Kings Langley and can confirm we’re looking for premises in this area.”

Watford Observer: Simmons said it is looking at a venue in Kings Langley. Simmons said it is looking at a venue in Kings Langley. (Image: Google Street View)

When the rumour was shared on Facebook some people were against the idea for a number of reasons including the view on the prices.

One person said: “Won't catch me in their shops. Total rip off prices, you need American Express and more to shop in them.

“You can buy a whole cake for the price of a slice in there.”

Others felt the chain was not the right fit for the area, describing the brand as “not very up market” and they “don’t rate Simmons at all”.

However, one person described some of the comments as being “snobbery”.

He added: “I'm sure lots of us are looking forward to a decent bakery coming to the high street.”

While another said: “I’m confused, Simmons is a Hertfordshire-based bakery! It’s not like Gregg’s is coming to the high street?”