A new home and giftware store has opened in the town centre unit that was formerly Paperchase.

Melbe Home, based in atria Watford’s upper mall, is already welcoming customers ahead of its official opening on Saturday, July 8.

Watford Observer: Melbe Home sells rugs and pillowsMelbe Home sells rugs and pillows (Image: Newsquest)

The retailer has made a name for itself by selling products of authentic Turkish and bohemian styles.

All products are sourced from Turkey for the “best outcome”, but the company’s design team is based in the UK.   

The Watford store has a collection of rugs, mugs, plates, pillows, and blankets on sale.

Watford Observer: The store says it sells products of authentic Turkish and bohemian styles.The store says it sells products of authentic Turkish and bohemian styles. (Image: Newsquest)

The retailer, which also has branches in St Albans and Hemel Hempstead, also says it is recruiting for the new shop. 

Paperchase previously shut when the company fell into administration after it failed to find any buyers for the business.

At the end of January, it was revealed that the brand and intellectual property were to be bought by Tesco, but the stationery chain’s 106 stores and workforce were not part of the deal.

Watford Observer: The store's official opening will be on July 8.The store's official opening will be on July 8. (Image: Newsquest)