Queues have formed outside Watford’s newest burger restaurant that opened today.

Food is half price for one night only at BRIM burger bar in St Albans Road.

The queues can be seen stretching down the footpath in TikTok videos.


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In videos shared on BRIMS’ Instagram stories, a DJ can also be seen at tonight’s opening that finishes at 10pm.

Its owner Maany Iqbal told the Watford Observer: “We don’t have frozen meat, it will all be fresh smashed burgers every day and fresh buns.”

The Watford store will be the brand’s tenth branch to open within two years of the company launching.

It also has a restaurant in Lahore, Pakistan and there are another five locations expected to open within the next five months.

Mr Iqbal said: “There aren’t burgers like this around. Head office has done a good job at sourcing the right meat and right bun.”

The restaurant, which sits 22-24 people, is still looking to recruit more front of house staff.

BRIM Watford can be contacted on brimwatford@mail.com

After today, the restaurant will be open from 12pm to 11pm, seven days a week.