Cineworld in Watford is set to be the UK's first location to receive "custom-built luxury recliner seats" across all seven 2D auditoriums.
The upgrade is part of a wider transformation across Cineworld’s UK sites, with Watford leading the way as the first to undergo a full recliner conversion.
It will open its first three recliner screens in Watford on August 21, with the remaining 2D auditoriums set to follow in the coming months.
All upgraded screens will feature Barco Laser projection, offering crystal-clear visuals and up to 40 per cent higher contrast.
Adam Barylak, vice president of international construction at Cineworld, said: "Our goal was to design a chair that enhances the cinematic experience in every way.
"The final product is wider and taller than industry standard, constructed from recycled materials, and precisely engineered to create a feeling of weightlessness.
"Every detail – from the chair’s geometry and component design, to the smooth motion and the softness of its cushioning – was crafted to make you feel lighter than air."
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The recliners are designed to provide a zero-gravity effect, evenly distributing body weight to mimic a space launch.
They elevate the back and legs into an S-curve that supports the natural shape of the spine, reducing pressure points and improving circulation.
Javier Sotomayor, president of Cineworld International, added: "We’ve spent years developing a recliner chair that puts comfort on par with spectacle, and Watford is the first site to showcase it fully.
"It’s the beginning of a bold new standard we’re rolling out across our estate, and we can’t wait for guests to feel the difference."
Cineworld’s investment is part of a wider refurbishment programme, with up to £35 million earmarked for upgrades across its UK cinemas.
The Watford site already features IMAX with Laser and ScreenX technology, making it one of Cineworld’s flagship locations.
Tickets for Cineworld Watford are available online at cineworld.com or via the Cineworld app.
The new seating is said to be the result of global research and development, with 182 recliner models tested from 49 suppliers across 22 countries.
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