Harry Potter flagship store to open in London in November

Harry Potter Oxford Street will open across two floors of a commercial development on November 4, the company announced this morning (August 12).

Concept image of the new store (Image: Warner Bros.)

Warner Bros. Discovery Global Experience senior vice president of retail Karl Durrant said: "Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone. We're incredibly proud to bring the magic back to the city where Harry Potter’s story began. There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world." 

“Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether you’re local to London or visiting from afar, we can't wait to welcome fans through our doors this November."

The store will join Warner Bros. Studio Tour in Leavesden and the Harry Potter Shop at King’s Cross which attract flocks of tourists each year.

Concept image of the new store (Image: Warner Bros.)

The address is 134-140 Oxford Street, near Tottenham Court Road station, and the store will span 21,000-square-feet - around the size of four basketball courts.

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The following features and attractions have been announced:

• Diagon Alley – From the moment guests step inside, they'll find themselves surrounded by the bustling sights, sounds and spirit of the franchise’s most famous shopping street. Hidden magical details and authentic design touches make every turn feel like a new discovery. 
• The Ukrainian Ironbelly Dragon – Towering over the Gringotts area, the Ukrainian Ironbelly Dragon creates one of the flagship's defining visual centrepieces, watching over visitors just as it did above the Gringotts Wizarding Bank. 
• The Leaky Cauldron – Pull up a chair and take a break from your magical adventures at this all-new food and beverage experience, created exclusively for the Oxford Street flagship. Fans can enjoy Butterbeer™, Frozen Butterbeer, Hot Butterbeer, Butterbeer Ice Cream and an irresistible assortment of Butterbeer-inspired treats. 
• The Knight Bus – Towards the rear of the store, fans will discover a full-sized Knight Bus, creating one of the flagship's signature photo opportunities and bringing one of the most memorable magical vehicles to life.