A national roadshow to promote breakfast is set to pull into Watford on March 13.
A team of chefs will be serving up free "better breakfast" samples from eight food and drink household brands between 9am and 5pm at Watford Tesco.
Advice will also be given to shoppers on how to make the most of breakfast time.
The 'A Better Breakfast' campaign was sparked after research showed a decline in people eating the morning meal.
Brands on show at the roadshow include Bonne Maman, Douwe Egberts, Hovis, HP sauce, Nestlé Cereals and Rowse Honey.
Brian George, ‘A Better Breakfast’ founder, said: "It’s time someone stuck up for our most beloved and important meal of the day. If you don’t believe it, come to a roadshow near you and enjoy brekky on us."
For more information visit abetterbreakfast.co.uk.
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