A new beauty store will open at intu Watford at the end of this week.

Next says it is "delighted" to announce the Next ​Beauty and Home Watford Store will launch on Friday (October 2) at the former Debenhams department store.

The shop in Watford is one of four new 'concept' Next stores opening in the UK the coming months - the company says these stores aim to create a "premium retail environment for beauty".

​Next says its Watford site will stock premium brand s including; ​Armani Beauty, Bare Minerals, Benefit, Bobbi Brown, Chanel, Clarins, Clinique, Estee Lauder, GHD, Kiehls, Lancome, MAC, Too Faced, Urban Decay, and YSL as well as offer a range of premium beauty services.  

Simon Wolfson, Next’s chief executive said: "This is an exciting opportunity to work with  existing and new beauty brand partners to create a new force in beauty retailing - bringing our                                   online business to life through premium store environments in some of the UK’s most important retail locations."

Watford Observer:

Watford Observer:

Next  - The Beauty and Home Store - Concept Drawings. (Supplied by Dalziel & Pow)

Next says its home and lingerie collections will also be available within the new store.

The new Next store in Watford was officially confirmed towards the end of August although the company has been in talks with intu ever since it was announced in June that Debenhams would be closing at tht shopping centre extension - not even two years after it first opened.

When the Next deal was announced in August, intu Watford general manager Vicki Costello said: "We are delighted to make this announcement today and show that intu Watford continues to be a destination that brands want to invest in.

"This new partnership shows how important flagship destinations are to the future of retail. We are very impressed with Next’s ambition for its new concept.

"There are many positive movements in retail and confidence within the industry that will see further announcements and good news for our shoppers."

Watford Observer:

intu Watford general manager Vicki Costello

Next's, existing store at intu Watford is also set to stay open.

The John Lewis store in Watford remains empty after its closure was announced by the department store giants in July.

Ms Costello said in August there has been "significant" interest in the vacant site from several leading businesses.

Watford Observer:

Closed shutters at John Lewis in Watford. Credit: Stephen Danzig

Meanwhile, the administrators for intu, KPMG, confirmed earlier this month that a deal had been done which secured the future of four intu shopping centres including Watford.

Creditors for intu SGS, which runs Watford, agreed to proposals to invest £30 million which will keep the four shopping centres open for the foreseeable future.

A spokesman for intu SGS said: "The proposals that we have agreed provide us with the stable financial platform to move forward as we continue to recover from the impact of Covid-19."

Three other intu centres in England have been taken over by new management, including Milton Keynes, Merry Hill in the West Midlands, and Derby.

intu, which runs 17 shopping centres, went into administration in June after failing to reach an agreement with lenders to pay off its huge debts of more than £4 billion.