A local shopping app is set to offer discounts in Watford town centre after striking a deal with the borough council.

Oiyaa partners with small businesses and offers discounts and rewards to customers who buy things via the app.

The company hopes it will drive customers towards supporting local businesses rather than spending money at online retailers.

Watford mayor Peter Taylor said: “I have no doubt that the Oiyaa app will prove to be a valuable asset to Watford retailers facing the current high street challenges.”

Watford Observer: It is hoped shopping app Oiyaa will give a boost to small businesses in Watford town centre.It is hoped shopping app Oiyaa will give a boost to small businesses in Watford town centre.

Oiyaa is also donating a percentage of each transaction on the app to the Watford Helps Covid Appeal, which provides funds for charities playing a vital role in helping Watford recover from the pandemic.

Neeta Dhorajawala, CEO of Localvalu, which designed the app, said: “We believe that Oiyaa will be the go-to tool of choice for retailers looking to recruit and retain a new and loyal customer base.

"We have designed the app to be the ‘Eat Out to Help Out’ for every retailer on the high street.”

Oiyaa launches on Tuesday June 8 with a sign-up event for local businesses at the Holiday Inn on Clarendon Road, which will also be attended by the mayor.