A menswear retailer has confirmed it is opening a new store in Atria Watford.

SD by Suit Direct will open its new 1323 sq ft store in the shopping centre on Friday, October 1.

The store will create seven new jobs and welcome some of the UK’s leading designer menswear brands.

SD by Suit Direct offers a range of suiting, accessories and casualwear from brands including Ted Baker, Selected Homme, Marc Darcy, Ben Sherman, Jack and Jones, Racing Green, Limehaus, Gibson London and Jeff Banks.

“The team in Watford is delighted to open our doors and welcome new customers after a year of such uncertainty,” SD by Suit Direct Atria Watford Shopping Centre store manager Rahul Rivonkar said.

“We offer one-to-one suiting appointments for those after a little more assistance and the team are always on hand to offer style advice and assistance wherever possible.”

SD by Suit Direct also has plans to open another four stores during the remainder of 2021.

It already has stores in across the UK including in Milton Keynes, Leicester, Reading, Sheffield and Southampton.

Mark Cotter, CEO of Baird Group, owners of SD by Suit Direct, added: “We’re delighted to be opening our new Watford store – it was an ideal location for us and an important part of our major UK store roll out planned for the next 12 months.

“Our vision is to be the go-to destination for contemporary and inspiring menswear brands. With this new store, SD by Suit Direct is aiming to help fill the void in affordable and stylish menswear left by the unfortunate closure of other high street and shopping centre stores over the past 12 months and we are extremely excited for the future of the brand. 

“At Baird Group we are incredibly proud of our rich history of more than 100 years across manufacturing, wholesale and retail and this new Watford store offers a one-stop-shop for all things men’s fashion - from three-piece suits, to casual spring essentials, plus a wide range of accessories. We provide affordable suits for all occasions including weddings, workwear and proms, plus a range of casual polo shirts, jackets and jumpers and accessorises.”