Take a look inside the new department store-style Next in Atria Watford.
The retailer merged its shopping centre offerings this month with the home, beauty and fashion offerings now spread over three floors under one roof.
Next says the store, signed on a 10-year lease, is "the first of its kind" nationwide and a new video showcases what's on offer.
An inside look into the merged Next store
Shoppers will also be able to enjoy concessions from partner brands Victoria's Secret, Bath & Body Works, Mamas & Papas, and Costa Coffee.
An inside look into the merged Next store
This is the first Next store in England that offers such a range of departments.
An inside look into the merged Next store
Steve Gray, head of European Retail Asset Management at Global Mutual, said: “Next's combined store is a UK first – which is hugely exciting - and the unit will now also incorporate Mamas & Papas, a brand much loved by our visitors.
“We’re currently seeing more and more retailers making use of concessions to diversify their offer and drive footfall – a trend we expect to persist.”
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