Paradise Wildlife will be known a Hertfordshire Zoo
A popular zoo in Hertfordshire will rebrand itself after operating for 40 years.
Paradise Wildlife Park in Broxbourne will be changing its name to Hertfordshire Zoo in hopes to align itself and "shine a spotlight" with the county.
The new name for the zoo will start from its 40th anniversary in April 2024.
Along with the rebrand, it will care for a range of new creatures not previously seen at Paradise Wildlife.
Lynn Whitnall the CEO of the park said: “We hope the local community and supporters of the park can understand our reasons for this change and we hope you are as excited as we are for what is coming as we continue to develop and evolve.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here