High street nursery brand Mamas & Papas is set to officially open its new concession at the recently expanded Next store at Atria Watford.
And Mamas & Papas says it will celebrate the arrival of the 1,272 sq ft space in the town centre on Friday (May 6) by offering free goodie bags to the first 50 customers who make a purchase in-store.
Nathan Williams, chief operating officer at Mamas & Papas, said: "A customer visiting us in our new Next store location will have access to our dedicated Mamas & Papas team of experts, who will provide tailored, independent advice and recommendations to parents-to-be and their families.
"Being able to test and compare pushchairs, have car seats fitted into their car before buying and gaining nursery furniture inspiration is something every new parent should have access to.
"The Watford concession marks our 15th store opening with Next and continues to deliver our goal of being the most accessible nursery brand on the high street."
The store is open from 9am-8pm Monday to Wednesday and on Fridays, 9am-9pm on Thursday, 9am-7pm on Saturday and 11am-5pm on Sunday.
Mamas and Papas move into Next in Watford was confirmed earlier this year when Next launched its new department-style store. Mamas and Papas previously had a store at Waterfields Shopping Park but it permanently closed.
Next has combined its home, beauty, and clothing offerings all under one roof inside the former Debenhams store at the atria Watford extension. Next says this is the "first store of its kind".
Along with Mamas and Papas, Victoria's Secret, Bath & Body Works, and Costa Coffee are also available within the Next store.
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