This Australian-born DJ was establishing himself as one of the most recognisable voices in broadcasting when he spent time away from his radio shows to open a new women’s clothing shop in Watford.
Having first presented Pick of the Pops in September 1961, Alan Freeman had been hosting the iconic radio show for just over a year when he visited town in November 1962 to open the High Street branch of Etam.
‘Fluff’, as he was nicknamed, was snapped by a Watford Observer photographer in very familiar territory talking to those outside through a microphone as he was presented with a pair of scissors on a cushion to cut the ribbon.
- Early years of Herts' biggest nightclub when a legendary DJ visited
- When shoppers queued in their droves for much-loved store's sales
Freeman was then snapped inside the shop, toasting the opening with customers in front of the ‘housecoats’ section.
Although the Etam name vanished from the British high street when it was sold to Philip Green’s Arcadia Green, it has been trading for more than a century and continues to thrive in France and elsewhere.
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