Katseye - Grammys, Viral brand campaigns, and hit songs
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Katseye, the six-member girl group, has risen to the top of the charts and built it's impressive global reputation in less than a year.
Debuting in June 2024, the group was put together through the music label Hybe.
Previously, the label was renowned for publishing captivating and fresh groups such as BTS or Le Sserafim in South Korea.
However, in 2023, the label decided to try something new, and embarked on a project to create a female pop group that would appeal to audiences world-wide.
The project developed into the reality competition Dream Academy, where 20 contestants competed to gain her place in the music group, Katseye.
As it was, the group was destined for success, with the 20 contestants being selected as the creme de la creme of the over 120,000 applicants.
At the end of the arduous and demanding competition, 6 girls were chosen to debut for Katseye.
The girls who debuted in Katseye are Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung.
Together, the girls recognise themselves as a ‘global girl group’ due to their varied ethnic backgrounds.
In their music, they incorporate influences from their vibrant cultures, giving them the unique sound the media craves.
From their melodic, Latin ballroom-style ‘Gabriela’ to their striking hyperpop single Gnarly, Katseye captivates the world with their iconic music videos, instrumentals, and choreography.
Not to mention, their commercial for Gap denim using the song 'Milkshake' by Kelis can only be described as legendary.
The Katseye ad won the Gap-American Eagle Denim War outright, gaining over 20 million views on YouTube in only 3 days.
At the Annual GRAMMY Awards, Katseye received two nominations for Best New Artist and Best Pop Duo/Group Performance.
This made them the first girl group in over 2 decades to receive a Grammy nomination, setting an admirable example for women music artists in years to come.
In September, Katseye won a VMA for Push Performance of the Year at the 2025 MTV Video Music Awards.
At the heart of the group, the members aim to empower women to be themselves and embrace the cultures that make each woman unique to one another.
One of the members, Lara Raj, who is of Indian-American descent, recalls the lack of representation for people of her background and in her childhood.
Now that she has debuted in Katseye, Lara wants to serve as representation for the next generation, often wearing traditional Indian attire such as bangles or bindis, or applying mehendi to her hands.
Overall, it is undeniable that Katseye’s success is a testament to their hard work, talented label, inclusivity, and their iconic ability to be unapologetically themselves.
