A new fashion retailer has announced it will soon open in atria Watford.

Womenswear company Klass will open on May 24 in unit 9 that was once home to Joules.

The company's retail director David Cohen said he is “pleased to continue our rapid store expansion”.

Watford Observer: A two-piece set currently being sold by Klass. A two-piece set currently being sold by Klass. (Image: Klass)

He added: “Klass is well known for producing affordable womenswear focusing on style, comfort and fit to make sure women feel their most confident all day, every day.

Watford Observer: A dress being sold by Klass.A dress being sold by Klass. (Image: Klass)

“Judging from the response we have had already, I’m sure the store will be a great success.”

Watford Observer: A jump suit for sale by Klass.A jump suit for sale by Klass. (Image: Klass)

The retailer will be running a 20% off everything offer from its opening date until May 29.

Klass is a family-owned business and was established in 1985.

It has more than 150 stores and concessions throughout the UK and Republic of Ireland.

Its clothes range from sizes 10 to 22 and include items for a variety of occasions, from casual to evening wear, including dresses, tops, and jackets.