A flagship Watford store set to close soon is hiring emergency staff amid “massively increased footfall”.

After its American owners filed for bankruptcy, David’s Bridal, which has a branch in Waterfields Shopping Park, confirmed last month that it will be closing all four of its UK stores, with all stock discounted.

Although there is no set final day of trading, it said “everything must go” in the sale and this has apparently led to customers taking advantage of at least 40% off everything.

According to a job advert posted by a store manager, the bridal business is seeking “a few extra pairs of hands” to tackle the demand spike. Meanwhile, adverts for bridal stylists and customer service managers are available online, including £285 referral hire payments.

More than 150 people in the UK were employed by David’s Bridal at branches in Watford, London, Glasgow, and Birmingham when the brand’s UK closure was announced.

The company claims to dress one in four US brides and first opened in the UK in 2013.