A planning application has been submitted to change the name of a local pub.

A £600,000 "top-to-toe revamp" is planned at East in Elstree High Street which will see it reopen after a seven-year closure.

Pub company Star Pubs & Bars has asked Hertsmere Borough Council for permission to take down the signs, for the closed Italian Restaurant Kiss Kiss, outside the building and replace them with new ones for ‘The Plough’.

Before becoming Kiss Kiss, the site had been operated as a Chinese restaurant called East but before that it had been a pub called The Plough, which it will revert to.

‘Patrons only’ car park signs, a painted wall, multiple pub signs, and LED floodlights have been proposed and are awaiting a planning decision.

Watford Observer:  CGI showing how the pub would look when it reopens CGI showing how the pub would look when it reopens (Image: Star Pubs & Bars)

Star Pubs & Bars, a subsidiary of Heineken, has said it has “extensive plans” aiming to transform the boarded-up premises into a “premium local and a great destination food pub with a reputation for quality food and cask ales”.

According to the company, the location will become “a proper pub”.

Watford Observer: How the pub looks nowHow the pub looks now (Image: Star Pubs & Bars)

Star Pubs & Bars' investment manager Matt Cornwell said: “We are keen to give the village back its pub this year and for it to be a top quality one with a reputation for great food and drink that will attract customers from surrounding towns and villages.”