A clothes retailer has chosen its Watford shop as a trial location for a click and collect service.

Primark has introduced the option to 32 stores in its Greater London region, which includes the atria Watford location, starting today.

It is part of a trial which was initially introduced in some stores in the North West and allows customers to shop online before picking up products in-store.

However, for now it only applies to the kids and nursery ranges, the retailer said.

The service is available through the Primark website.

Primark’s UK retail director Kari Rodgers said: “It’s a really exciting moment for us as we take our click and collect trial to the next level and bring it to 32 of our stores in and around London.

“The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further."

The service is free but there is a £10 minimum order value. Purchases will be available for collection on a chosen day between two and seven days after being ordered.