A luxury brand is reportedly set to open in Watford as part of a “rapid expansion” in the UK and Ireland.

Yesterday (September 25), industry news publication Retail Week reported that Rituals, a luxury lifestyle business which sells home decorations, cosmetics, and wellness products, is targeting 10 new store openings before the end of the year.

Of these, one is apparently in Watford.

It was further reported that the Dutch brand, which has 68 existing UK and Ireland locations, will open 25 more stores next year.

The Watford Observer has contacted Rituals for confirmation and more information on where in Watford the location would open. Updates to follow.

A new flagship Rituals shop opened in Oxford Street last week and another launched in Chelmsford earlier this month.

According to Retail Week, the recent openings have come as part of a “rapid expansion” plan for the company.