Watford’s new luxury cosmetics store has now opened.

The beauty and wellbeing brand, Rituals, opened in atria Watford yesterday (October 19).

A video shared by the shopping centre shows how the store looks inside.

Rituals will be hosting a launch event taking place on Saturday, October 21.

To celebrate, the store announced a list of offers (subject to availability while stocks last) that will be valid until October 31.

On Saturday, there will be an exclusive luxury goodie bag for the first 50 customers who make a purchase.

There will also be complimentary in-store personalisation by a calligrapher with purchases made on the day.

An exclusive offer on Rituals’ best-selling foaming shower gels for £7.50 (worth £9.90) will also be available.

Customers will be gifted a complimentary Mini Reed Diffuser to enjoy, with a spend of £45 or more.

Penny Grivea, managing director for UK & Ireland at Rituals, said: “The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul.

"This opening marks an exciting time for the brand in growing our retail presence across the UK.”