A lifestyles shop is on track to open in the town centre next week.

After it was confirmed that Rituals would be coming to atria Watford’s upper mall, at the end of last month, only a provisional opening date that was subject to change was shared.

It was expected that the store would open on October 19 and today this has been confirmed as the opening date.

Industry news publication Retail Week had reported that the lifestyle business, which sells home decorations, cosmetics, and wellness products, was targeting 10 new store openings before the end of the year. This included a Watford branch, later revealed to be set for atria.

It was further reported that the Dutch brand, which has 68 existing UK and Ireland locations, will open 25 more UK and Ireland stores next year.

The launch also comes after Footasylum opened in the Watford High Street shopping centre last week (October 6).