In an eventful year for Watford’s High Street and shopping centre these six businesses have opened in atria Watford.

Many of the biggest brands in Watford choose the location, right in the town centre, to operate within the town meaning it pulls in customers from across the area.

So take a look at what you might have missed below.


Moss, formerly Moss Bros, moved from Watford High Street to the shopping centre's upper mall to fill a vacant unit as part of the brand's store expansion programme on March 27.

The 2,271-square-foot location stocks menswear. Moss CEO Brian Brick said: “As we continue our new store expansion programme, we're delighted to open our latest at atria in a centre that’s at the heart of the Watford shopping experience."

Haute Dolci

Watford Observer: Haute DolciHaute Dolci (Image: Haute Dolci)

On May 22, Haute Dolci then joined Moss in atria Watford. The Dessert brand took over the 3,500-square-foot Gourmet Burger Kitchen unit facing out onto the High Street.

Its menu features a variety of treats including waffles, crêpes, pancakes, ice cream, macaroons, chocolate-dipped strawberries, and cakes.

It also offers cocktails, milkshakes, coffees, and a vegan menu.


Womenswear company Klass took over from Joules, which closed in December last year, in the shopping centre’s unit 9.

The store’s managers told the Watford Observer its first day (May 24) was a success and highlighted positive comments from locals who made it down.

Melbe Home

Watford Observer: Melbe Home in atria WatfordMelbe Home in atria Watford (Image: Newsquest)

After Watford’s Paperchase shut when the business fell into administration last year, Melbe Home has opened in its former unit on July 8.

The retailer has made a name for itself by selling products of authentic Turkish and Bohemian styles.

TK Maxx

The biggest on the list, TK Maxx opened in atria Watford with fanfare on July 27 this year.

A spokesperson said: “Today marks the opening of the new TK Maxx store in atria Watford shopping centre, offering great quality and savings on big-brand fashion, accessories, beauty and homeware all in one place.”


Watford Observer: Footasylum atria WatfordFootasylum atria Watford (Image: Footasylum)

The most recent entry, Footasylum, only opened its 6,000-square-foot unit on Friday (October 6).

The sportswear and streetwear store is next to Holland and Barrett in the shopping centre’s lower mall.